From Dawn To Dusk: Kendall Jenner Is Back For Longchamp Spring 2020
Last September at the Hearst Plaza in New York, Longchamp presented its Spring/Summer 2020 collection, a whimsical explosion of mellow colours and airy silhouettes inspired by artist Judy Chicago's desert explosions.
To recreate the dreamlike scenery for its coming Spring/Summer 2020 ad campaign, Longchamp sets out on a quest to the Californian desert, and through the lens of Columbine Goldsmith, explores the solar journey from dawn to dusk – with Kendall Jenner, of course.
The campaign features three distinct visuals, with Kendall Jenner varyingly clad in a red leather mini-dress, a pale celadon leather coat, and a pastel hooded dress. Each of the looks creates a mesmerising colour-blocking effect against the azure desert sky that reflects a different time of the day – midday, golden hour, and the dayspring.
Kendall aside, the Longchamp Roseau mini edition is the other star of the campaign. First launched in the 1990s, this season the classic design returns as the style à la mode – the toggle comes in a modern, oversized proportion, while the detachable strap allows wearers to carry it in various ways. Be it a delicate evening bag or a cross-body statement, the Roseau can fit into your look.
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