The Big Cheese: Mr Bags Celebrates The Spirit Of A Gourmet For Longchamp
It's no secret that with Mr Bags (@mrbagss), every bag touched or recommended by him is almost a guaranteed sell-out and his ongoing Longchamp collaboration is solid proof of that.
With 2020 just around the corner, the iconic bag connoisseur is back for his third Mr Bags x Longchamp collaboration, which will launch worldwide on 20 December 2019. A collection made to celebrate both year-end and new year festivities, the coming collection is focused on a very joyous, playful, and spirited concept.
The core inspiration of this collaboration is the concept of chihuo (吃货), which means a foodie in Mandarin. Mr Bags reinterprets this to celebrate the spirit of a gourmet (an apt tribute especially for the festive season where delicacies are abundant).
From there, he works on the idea of a mouse eating cheese (which also alludes to the Year of the Rat), and the adorable motif is then translated into a series of bags in leather and nylon, along with an exclusive t-shirt design.
The highlight of the design is definitely the iconic Longchamp leather flap that is now munched-up in the corner as if gnawed on by a rat, while other key design features include the cheese-filled printed fabric, the cheese print on the inside of the leather flap, and the touches of yellow on the sleek black bags.
Scroll to check out the full collection:
The Mr Bags x Longchamp collection launches at the Marina Bay Sands boutique on 20 December, and at all other Longchamp boutiqes in Singapore on
27 December 2019.
