BTS' V Brews Success: Compose Coffee's Soaring Sales Surge with His Debut Campaign

In a groundbreaking move, V, also known as Taehyung, a prominent member of the globally acclaimed K-pop sensation BTS, recently assumed the role of spokesmodel for Compose Coffee, a prominent Korean coffee chain with a nationwide presence. The announcement reverberated across the nation, with the 28-year-old idol's visage gracing over 2,400 Compose Coffee franchises, creating a buzz that transcended the boundaries of the music world.

The impact of V's association with Compose Coffee became even more pronounced on the digital front. The coffee franchise's app witnessed an unprecedented surge, gaining over 2.6 million new subscribers in the wake of V's endorsement. This shift not only elevated the brand's visibility but also translated into tangible growth in its user base.

A behind-the-scenes video, recently unveiled by Compose Coffee on their official platforms, offers a captivating glimpse into V's new role. The video, generating hundreds of thousands of views within a mere week, features V sharing intriguing insights about his collaboration with the brand. In the brief interview, the singer delves into the creative concept behind his inaugural photoshoot, aligning with the theme of "compose" as an act of creation. Additionally, V reveals his personal favourite from the Compose menu — Citron Tea, creating an intimate connection between the star and the brand.

The reverberations of V's collaboration with Compose Coffee extend beyond mere visibility, sparking a remarkable surge in sales. Since the video was released, Compose Coffee has revealed in a sales update that the brand has seen an astonishing uptick of 72% in the sale of Citron Tea in just two days. His remarkable sales boost is measured against the corresponding period of the previous year, further highlighting the influential role V has played in driving consumer preferences and engagement.