BTS’ V Stuns as the New Face of the Panthère de Cartier Campaign
The newly-minted ambassador of the maison has us floored in a crimson suit.
Back in July, Cartier announced that their newest ambassador would be none other than V from BTS. This isn’t the first time someone from BTS has been at the forefront of the luxury world. The renowned seven-piece boyband has been making waves globally, with members Jimin, J-Hope and Suga being tapped earlier this year as the faces of prestigious luxury fashion houses. With his appointment as the French luxury jeweller’s latest ambassador, V, whose real name is Kim Tae-hyung, fronts the maison’s new Panthère de Cartier collection.
In the campaign, V is decked out in the collection that takes inspiration from one of the House’s emblematic animals – the panther. V, who just made his debut as a solo artist with his brand-new EP ‘Layover’, embodies the free-spirited nature of the panther. From his humble beginnings to his global influence as an iconic artist, V’s determination and unparalleled impact on both the music and fashion industries are brought to greater heights with Cartier. The magnetic essence of the panther is captured within Panthère de Cartier jewellery and accessories that adorn the Korean superstar.
