K-pop Songstress, IU Announced as Estée Lauder's Newest Global Ambassador
The singer-songwriter and actress will be the star of the beauty label's hero product campaigns, which drops this month.
It's official! South Korean singer-songwriter and acclaimed actress, IU has been announced as Estée Lauder's latest global brand ambassador. The announcement was made today and she joins other illustrious celebrities representing the beauty label globally, including Cuban-Spanish actress Ana de Armas and Chinese actress, Yang Mi. This also makes IU their first Korean global ambassador where she will be the face of the brand's cult hero products such as their Advanced Night Repair and Double Wear series.
On this massive beauty partnership, IU had this to say: “I am incredibly excited to be joining Estée Lauder,” said IU. “It is an iconic brand founded by an inspirational woman leader and is beloved by so many women around the world. I am truly honored to be part of it.”
With a career spanning over 16 illustrious years, IU stands as a veritable icon, captivating audiences not only in her native Korea but also resonating deeply across the vast expanse of Asia. With an impressive discography, boasting 6 studio albums and 9 EPs, alongside a plethora of singles, including memorable contributions to drama soundtracks, IU has firmly entrenched herself as a powerhouse in the realm of music.
“We are thrilled to welcome IU as Estée Lauder’s newest Global Brand Ambassador,” said Justin Boxford, Global Brand President, Estée Lauder. “IU is one of the most influential artists of her time. She has been able to connect with her fans around the world in such a deep and meaningful way through her music and her extraordinary social media presence. We’re excited to collaborate with such a talented and inspiring artist whose relevancy and far-reaching popularity will allow us to connect with a new generation of consumers in Asia and around the world.”
This year is shaping up to be a busy one for IU with her dropping a brand new EP titled 'The Winning' in February of this year. The EP was highly buzzed about with powerful tracks such as "Love Wins All" that starred BTS' V in its music video. Now, she is embarking on her 2024 IU World Tour. The tour will be making stop across Asia, Europe and North America, including Singapore where the gorgeous star will be performing two nights in April 20th and 21st.
