Song Hye-kyo and Cha Eun-woo Attend Chaumet’s Pop-Up Boutique at ION
The French maison’s pop-up boutique and lounge are open to the public from now till September 17th.
You’ve heard of a starry night but what about a starry afternoon? That’s what guests experienced at the launch of Chaumet’s Pop-Up Boutique at ION Orchard on September 5th. Gracing the French luxury jeweller’s event were Brand Ambassador Song Hye-kyo and Friend of the House Cha Eun-woo, who garnered the attention of many local fans. The Korean stars were also joined by local celebrities and personalities such as Lawrence Wong, Eleanor Yee, Arissa Cheo, Yoyo Cao and Jasmine Sim.
The stars were all treated to experience the world of Chaumet at the boutique, accompanied by some afternoon cocktails. The pop-up features the maison’s signature collections, including the Bee My Love Collection, Liens Collection and the Joséphine Collection Collection.
The Bee My Love Collection playfully embraces the icon of the bee, taking on its graphic honeycomb to create abstract and intricately crafted pieces. Brand Ambassador Song Hye-kyo shone in the Bee My Love necklace and earrings set with Taille Impératrice and brilliant-cut diamonds; and Bee My Love bracelets in white gold, set brilliant-cut diamonds at the Chaumet pop-up. Friend of the House Cha Eun-woo wore the Bee My Love medallion in yellow gold set with brilliant-cut diamonds; Bee My Love pendant in white gold set with brilliant-cut diamonds; and Bee My Love rings and bracelets in rose and white gold, set with brilliant-cut diamonds.
Meanwhile, the Liens collection is one of bonds, of links between people. Since 1977, the Liens collection has been reinterpreting sentimental jewellery to celebrate passion and affection. Lawrence Wong was decked out in Jeux de Liens pendant in white gold set with brilliant-cut diamonds and square-cut sapphires; Jeux de Liens Harmony medium pendant in white gold set with brilliant-cut diamonds; Liens Évidence pendant, bracelet and rings in white and rose gold, set with brilliant-cut diamonds.
The Joséphine Collection speaks of modern femininity, merging ideas of elegance and boldness. The Joséphine Collection’s distinct pear-cut can be seen on Arissa Cheo, who wore the Joséphine Duo Eternel pendant, earrings and ring in white gold, set with brilliant-cut diamonds; Joséphine Aigrette bracelet and rings in white gold, set with a brilliant-cut diamond and cultured Akoya pearls and brilliant-cut diamonds at the boutique.
From now till 17th September, members of the public can visit the pop-up boutique at ION Orchard, to see the dazzling collections from Chaumet. After touring the boutique, guests can head over to the Parisian-inspired lounge opposite the pop-up to enjoy a drink and French pastry for the complete experience.
The Chaumet Pop-up Boutique is open to the public from September 4th to September 17th at ION Orchard, Level 1 Atrium. Online registration is required for the Pop-up Lounge. For more details, visit https://chaumetrsvp.com/.
