Han So-hee, Alexa Chung and More Front Boucheron's 'Gates of Wonders' Campaign
Alexa Chung, the house's loyal ambassador, as well as South Korean star Han So-hee and Saudi actress Mila Al Zahrani unveil Boucheron's "Gates of Wonders" end-of-year campaign.
The holiday season is just around the corner, and with it comes a flurry of festive sparkle. Eager to spread a bit of its own magic, Boucheron is already showcasing the dazzling treasures we’d all love to see waiting under the tree. And who better to highlight these iconic pieces than its star ambassadors?
Alexa Chung effortlessly embodies the delicate elegance of the Plume de Paon collection, a line celebrated for its feather-light designs that seem to float on air. She also pays tribute to the enduring appeal of the Quatre collection, which proudly marks its 20th anniversary this year, proving that timeless style never goes out of fashion.
Meanwhile, Han So-hee shakes things up with her bold interpretation of this legendary line. She layers up in style, creating a striking statement with an oversized necklace featuring intertwined rings and chains in yellow gold, rose gold, and sleek brown PVD. It’s a modern twist on a classic collection, full of playful sophistication.
Not to be outdone, Mila Al Zahrani brings a touch of softness and grace with the Serpent Bohème collection. Her look captures the essence of the line’s timeless allure, which seems to shine even brighter during the holiday season. Whether it’s a sparkling drop earring or a delicate bracelet, the collection's pieces offer a perfect touch of luxury for this special time of year.