The runway show is about fantasy, and these three creatives create sets beyond your wildest dreams.

As the future of the fashion show remains tenuous, there&#39;s no denying that designers have put on magical, awe-inspiring shows over the years. And behind every great&nbsp;<a href="https://www.lofficielusa.com/categories/fashion-week" rel="noopener" target="_blank">runway show</a>&nbsp;is a top-notch events producer and planner pulling the strings.

Alexandre de Betak, D&eacute;vi Sok, and Olivier Massart are three creatives who have been working behind the scenes of fashion shows for decades. Utilizing a mix of lighting design,&nbsp;<a href="https://www.lofficielusa.com/pop-culture/maria-tallchief-quotes-ballet-dancer" rel="noopener" target="_blank">choreography</a>, and whimsical settings, they create the optimal environment for collections to shine.

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Alexandre de Betak

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Alexandre de Betak has been producing fashion shows since the age of 19. After moving to New York from Paris, de Betak produced Miu Miu&#39;s very first show in 1994, and also worked on&nbsp;<a href="https://www.lofficielusa.com/pop-culture/victorias-secret-models-without-makeup-barbara-palvin-taylor-hill-elsa-hosk" rel="noopener" target="_blank">Victoria&#39;s Secret&#39;s</a>&nbsp;era-defining fashion shows in the aughts.

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De Betak has organized several notable recent shows, such as&nbsp;<a href="https://www.lofficielusa.com/fashion/jacquemus-spring-2020" rel="noopener" target="_blank">Jacquemus Spring/Summer 2020</a>, which took place in a field of lavender, and the over-the-top show for&nbsp;<a href="https://www.lofficielusa.com/fashion/tommy-hilfiger-usa-logo" rel="noopener" target="_blank">Tommy Hilfiger&#39;s</a>&nbsp;Spring/Summer 2019 collaboration with Zendaya.

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D&eacute;vi Sok

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For D&eacute;vi Sok, the fashion show venue leaves room for imagination. Sok often opts to hold shows in warehouses, museums, and&nbsp;<a href="https://www.lofficielusa.com/art/kaws-what-party-brooklyn-museum" rel="noopener" target="_blank">art galleries</a>&nbsp;as opposed to the tradional event space, and has produced shows for Vivienne Westwood,&nbsp;<a href="https://www.lofficielusa.com/fashion/paco-rabanne-futuristic-unwearable-fashion-chainmail" rel="noopener" target="_blank">Paco Rabanne</a>, and Vetements.&nbsp;

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The Cambodian-American began her fashion career in PR before moving into events, and can often be found surfing in Hossegor, France when not in Paris.

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Olivier Massart

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Olivier Massart founded the events-management company La Mode en Images in 1981, and has since produced more than 7,500 fashion shows, events, and exhibitions.

A pioneer, Massart did away with the traditional style of fashion show by adding lights, music, and a touch of theatrics. In the &#39;70s, he worked with designers Paco Rabanne and Guy Laroche on using the way collections were presented to tell a story, and has been dreaming up new ways to do so since.&nbsp;

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In addition to creating fantastical sets for the likes of&nbsp;<a href="https://www.lofficielusa.com/fashion-week/chanel-haute-couture-spring-summer-2021-family-virginie-viard" rel="noopener" target="_blank">Chanel</a>, Louis Vuitton, and Alexander McQueen, Massart also worked on the&nbsp;<a href="https://www.latimes.com/archives/la-xpm-1989-06-17-mn-1590-story.html" rel="noopener" target="_blank">Eiffel Tower&#39;s over-the-top centenary anniversary</a>&nbsp;in 1989.&nbsp;

Three Creatives Behind Fashion's Most Breathtaking Shows

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