Mighty Mouse: Moncler's Chinese New Year Collection
You may have heard of logomania, but what about logo-animalia? We’re kidding, since we just coined that term ourselves, but jokes aside, the portmanteau does seem like an apt description of Moncler’s Chinese New Year collection. The outerwear expert has chosen to salute the Year of the Rat with a capsule centred on a new mascot – a mouse formed from the inverted house logo, complete with beady eyes, whiskers, and an inquisitive nose.
Symbolic of wealth and surplus, the Moncler mouse features on five pieces for men and women, namely, a baseball cap, a puffer jacket with a fur-trimmed hood, a dual-toned bomber jacket, and two t-shirts. The collection comes in a monochromatic palette of black and white to give all attention to the adorable mouse mascot, although there are flashes of red and gold to reiterate the idea of prosperity and good fortune. This is one mouse you won’t mind having in your house.
Check out the collection below:
The Moncler Chinese New Year collection is available now at the ION Orchard and Marina Bay Sands boutiques
