Louis Vuitton Kicks Off the 2018 World Cup with an Exclusive Collection

The Maison's signature Keepall and Apollo bags get a sporty makeover for the football season.

Football fanatic or not, you can't ignore the fact that the 2018 FIFA World Cup is upon us — even less so now that Louis Vuitton has released an exclusive new collection to mark the occasion. After its participation in the last two World Cups in South Africa and Brazil, the Maison is sticking to tradition and celebrating this year's tournament in Russia with the Louis Vuitton 2018 FIFA World Cup Russia™ Official Licensed Product Collection.

The collection features new versions of the Maison's signature Keepall bags, Apollo backpacks and Pochette wallets in Epi leather, this time embossed with a unique football-inspired design. Sporting new hues such as red and blue, the Keepall bags can also be customized with the colours of the flag of your (or your loved one's) favourite team. Now that's what we call team spirit.

That's not all: you can match your Keepall bag with one of the collection's selection of name tags, each resembling a flag from the tournament's participating countries such as Japan, France and Spain. Alternatively, show off your love for Louis Vuitton with the simpler name tags bearing the brand's initials like a team badge.

See all the new pieces from the collection in the gallery below:

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