Kate Spade’s Newly Reopened Store at MBS Explores the Power of Brand Codes
The joyful lifestyle brand unveils its new location at The Shoppes, for a refreshed Kate Spade experience.
Kate Spade New York's feminine, cheery energy arrives in a new location at The Shoppes at Marina Bay Sands in Singapore. The nearly 1948-square-foot store gets splashed in the signature elements of the brand’s legacy, where wood tones and gold accents complement the brand’s colour palette of green, cream and black.
The brand’s penchant for eclectic styles and decor manifests itself in the playful mix of colourful furniture that pepper the spacious store. Modelled after a classic New York City apartment, the space is creatively curated to embrace the roots of the brand while embodying cultural cues from the innovative community that the brand is surrounded by. Not to be overlooked is the whimsical combination of unusual textures, artworks and various fabrics intersecting in the space to create an inviting room with a touch of eccentricity.
Customers who visit the store get to experience and contextualise the collections housed in-store, through the carefully harmonised interior that deepens the story and purpose of each Kate Spade product. Of course, the iconic bags and small leather goods can be found in the newest store, alongside the brand’s other offerings, which include ready-to-wear pieces, accessories, jewellery and watches. The brand’s DNA comes through strongly in its fun, printed pieces for a vibrant pop of colour that oozes a youthful spirit.
From now till 24th October, walk-in customers can enjoy a special treat to celebrate the reopening of the store. The newest kate spade new york store is located at #B2-101A of The Shoppes @ Marina Bay Sands, 2 Bayfront Avenue, Singapore.
