Kate Spade Brings the Fun to You with Their First Ever Roving Bus Pop-up

All aboard the Kate Spade bus! Drenched in their signature Kate Spade green, the American fashion label is bringing the party to us with their first roving pop-up store beginning August 31 at Plaza Singapura and traversing four distinct city locations to mark the launch of Kate Spade’s new icon — The Dakota handbag. 

Made for the modern woman with both practicality and style in mind, the Dakota is designed for urban exploration, easily taking you from day to night. Featuring an array of chic and vivacious colours such as vibrant chartreuse, rock garden, timeless taupe, black, and buttery cream, this new addition fits in perfectly with their much beloved and extensive accessory offerings. From the refined stitching to the precisely placed compartments, every element showcases Kate Spade's unwavering commitment to creating pieces that stand the test of time with modern sensibilities.

Jennifer Lyu, SVP and Head of Design of Leather Goods and Accessories at Kate Spade New York, shared, “The Dakota handbag represents Kate spade New York’s commitment to delivering products that exude timelessness yet fit in with the eclectic lifestyle of today’s woman. Our customer is a constant source of inspiration for us. She is a go-getter, who balances her appetite for new experiences with the regimen of life’s responsibilities.” 

The go-getter that she is, it’s no wonder that the Dakota also unveils a brand new logo for the label inspired by the iconic architectural marvels of New York City, the brand's home for three decades. The inlay pop of colour and hardware with stacked levels give an additional level of detail that breathes life to simple practicality. Details that are more for the wearer and keen-eyed fashion lovers to enjoy and revel in. 

While at the Roving Bus Pop-Up, visitors can also indulge in Kate Spade's Fall 2023 collection, replete with eye-catching graphic prints. From elegant geometric designs to abstract motifs adorning midi dresses, relaxed skirts, and comfortable tees, the collection introduces a contemporary edge to everyday wear as well as colour — Expect satin suits in the brand's now-Pantone-official Kate Spade green and fiery fire engine red, playful sequinned ensembles in a technicolour spectrum and even faux fur outerwear. So for those looking to add some colour to your wardrobe, look no further. 

The Roving Bus Pop-Up is not only a shopping destination but also a hub of creative inspiration, offering visitors experiential elements to foster their own urban escapades that they’ll want to share with the world. The interior, reflecting the artistic spirit of their latest Fall collection, showcases an art wall adorned with frames showcasing the Dakota handbag. While an AI interactive screen encourages guests to embrace their own self-expression, enabling them to design their very own captivating backdrops using a rich palette of bold hues and striking shapes.