Under the helm of newly-appointed Artistic Director Clare Waight Keller, Givenchy unveils its sleek, new omin-channel e-commerce platform. The website made its official debut on 25 September to coincide with the Spring/Summer 2018 ready-to-wear runway show. With a 360° strategy covering online and social media, followers can access new releases, in-depth features, real-time access to shows, as well as a complete retail catalogue of men's and women's ready-to-wear collections like never before.
To enhance the user shopping experience, Givenchy.com allows visitors can get inspired with styled look-books, photo galleries, and how-tos featuring high-impact images, videos, and exclusive online content.
E-commerce is only available to customers in France as of September 2017 and will be made available in five other languages with e-commerce roll-outs scheduled for European markets early 2018, followed by North America and Asia in 2019.