Dolce & Gabbana Launches New #DGLovesAustralia Project To Support Bushfire Recovery
As the world’s driest inhabited land, the ecology of Australia has for centuries been shaped by repeated burning. But even the country known as “the fire continent” has never seen anything on the scale of the recent cataclysmic conflagrations. For more than six months, bushfires raged across the southern states, devastating over 11 million hectares of land (that’s about 83 times the size of Singapore), and killing at least 33 people and 1.25 billion animals. Although the flames have finally been extinguished, the nation faces a long road to recovery in the wake of such a disaster. That’s exactly why Dolce & Gabbana has launched the #DGLovesAustralia project, which aims to provide aid to communities affected by the fires.
To that end, the Italian house has created an exclusive new t-shirt, the proceeds of which will be donated to charity. Available in versions for both men and women, the design spotlights the Waratah flower, a vibrant native bloom that is the emblem of New South Wales. Prized as a symbol of strength, healing, and vital energy, the purple-pink Waratah flourishes across the front of the t-shirt, alongside the #DGLovesAustralia slogan and a heart motif.
Sales of the t-shirt will benefit the Australian Red Cross Disaster Relief, which provides support to fire-affected communities through emergency assistance and psychological first aid, as well as the NSW Rural Fire Service, the lead combat agency for bushfires in New South Wales.
Available in a total number of 1000 pieces, the #DGLovesAustralia t-shirt can be purchased in select Dolce & Gabbana boutiques and online at dolcegabbana.com
