Fashion

Blackpink’s Jisoo Stuns in New Lady Dior Campaign

The newest campaign showcases the iconic bag's timeless appeal through different iterations.

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Image courtesy of Dior

Global K-pop superstar and actress Jisoo radiates elegance in Dior’s latest campaign for the Lady Dior. As Dior’s ambassador for fashion and beauty, the Blackpink member captivates in this exclusive campaign, showcasing various iterations of the iconic bag and emphasizing its timeless appeal.

Dressed in punk-inspired looks by Maria Grazia Chiuri, Jisoo commands attention through the lens of Bibi Borthwick. Set against a minimalist background, the campaign highlights striking contrasts that amplify the intensity of black and white.

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PHOTOGRAPHY by Bibi Borthwick
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PHOTOGRAPHY by Bibi Borthwick

The Lady Dior has long symbolized the master craftsmanship and expertise of Dior’s Ateliers, capturing the spirit of the House. This quintessential Dior staple embodies the brand’s essential codes—luxurious leather adorned with the emblematic cannage motif, architectural lines, and gracefully curved handles. The bag’s graphic silhouette is elevated by meticulously designed details, including the iconic “DIOR” charms—a tribute to the founding couturier’s talismans.

Since its inception, the Lady Dior has been reinvented many times, each iteration breathing new life and style into the classic design. Jisoo’s bold, modern approach to the Lady Dior showcases a timeless elegance that perfectly captures Dior’s essence.

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