Fashion labels like Loewe, Fendi, Birkenstock, and more unveiled stunning new collections.

As 2025 dawns, the fashion world turns its gaze to the <a href="https://www.lofficielsingapore.com/fashion/gucci-chinese-lunar-new-year-2025-fashion-campaign-ni-ni-xiao-zhan-collection-celebrity" title="Ni Ni and Xiao Zhan Celebrate Chinese New Year 2025 in New Gucci Campaign" target="_blank" rel="noopener">Year of the&nbsp;</a><a href="https://www.lofficielsingapore.com/fashion/gucci-chinese-lunar-new-year-2025-fashion-campaign-ni-ni-xiao-zhan-collection-celebrity" title="Ni Ni and Xiao Zhan Celebrate Chinese New Year 2025 in New Gucci Campaign" target="_blank" rel="noopener">Snake</a>, a zodiac sign celebrated for its wisdom, transformation, and timeless elegance. With the Lunar New Year beginning on January 29, this is a time to bid farewell to the dynamic Year of the&nbsp;Dragon&nbsp;and embrace the sleek sophistication that the&nbsp;snake&nbsp;embodies. In honour of this captivating symbol, many illustrious fashion houses have unveiled exclusive collections, weaving the essence of the snake into their designs with striking artistry and style. Keep scrolling to see our favorite fashion collections celebrating <a href="https://www.lofficielsingapore.com/beauty/best-beauty-chinese-new-year-2025-releases-to-splurge-on-skincare-makeup-haircare" title="The Best Beauty Chinese New Year 2025 Releases To Splurge On" target="_blank" rel="noopener">Chinese New Year</a> and the <a href="https://www.lofficielsingapore.com/jewellery/year-of-the-snake-watches-for-chinese-new-year-2025" title="Year of the Snake Watches for Chinese New Year 2025" target="_blank" rel="noopener">Year of the Snake</a>.

Alexander McQueen

<a href="https://www.lofficielsingapore.com/fashion/alexander-mcqueen-fall-winter-2024-paris-fashion-week-pfw" title="Alexander McQueen&rsquo;s Fall/Winter 2024 Show Proves That A New Era Is Underway" target="_blank" rel="noopener">McQueen&rsquo;s</a>&nbsp;2025 Lunar New Year campaign, starring Zhang Youhao, explores themes of belonging, transformation, and hope. Set in a vibrant urban landscape, it follows characters navigating the city&rsquo;s streets and overpasses on Lunar New Year&rsquo;s Eve, their journeys intertwined in a narrative of connection and renewal.&nbsp;The campaign highlights&nbsp;McQueen&rsquo;s Spring Summer 2025 Pre-Collection. The T-Bar Sling bag with its signature buckle and Flexion sneakers in rich seasonal tones of&nbsp;burgundy, orange, and white blend sleek design with functionality, embodying the spirit of the Year of the Snake.

Fendi

<a href="https://www.lofficielsingapore.com/fashion/stray-kids-bang-chan-is-fendi-s-new-brand-ambassador" title="Stray Kids Bang Chan is Fendi's New Brand Ambassador" target="_blank" rel="noopener">Fendi</a>&nbsp;celebrates <a href="https://www.lofficielsingapore.com/fashion/all-eyes-on-fendi-eyes-a-lunar-new-year-2025-collection" title="All Eyes on Fendi Eyes, a Lunar New Year 2025 Collection" target="_blank" rel="noopener">Lunar New Year 2025</a> and its centenary with the vibrant Fendi Eyes capsule. Reimagining the iconic &ldquo;monster eye&rdquo; motif, the collection blends bold creativity with timeless elegance. For women, vibrant Mini Peekaboo, Baguette bags, and playful accessories shine alongside ready-to-wear adorned with floral prints in soft hues. For&nbsp;men, sleek Peekaboo ISeeU bags,&nbsp;<a href="https://www.lofficielsingapore.com/fashion/peekaboo-soft-small-photo-set-with-an-yu-jin-and-fendi-style-recordings" title="IVE's An Yu-jin Introduces Fendi's Peekaboo Soft Small Handbag in New Campaign" target="_blank" rel="noopener">Fendi</a>&nbsp;Flow sneakers, and FF jacquard details capture festive charm. A multicolored FF logo adds a joyful, modern twist, honoring the Maison&rsquo;s heritage while embracing the future.

Loewe

In celebration of the Year of the Snake,&nbsp;<a href="https://www.lofficielsingapore.com/fashion/loewe-spring-summer-2025-collection-paris-fashion-week-runway-show-looks-jonathan-anderson" title="LOEWE's Spring/Summer 2025 Show Returns to The 19th Century" target="_blank" rel="noopener">Loewe</a>&nbsp;has unveiled a special Lunar New Year collection featuring ready-to-wear and&nbsp;leather&nbsp;goods adorned with elegant snake-inspired details. Accented with&nbsp;cloud&nbsp;motifs symbolising luck and prosperity, this collection embodies the spirit of the festive season.

Maje

In celebration of the Year of the Snake, Maje unveils a captivating capsule collection featuring embellished&nbsp;<a href="https://www.lofficielsingapore.com/fashion/best-denim-brands-fashion-labels-calvin-klein-diesel-nudie-jeans-levis" title="The Top 4 Denim Brands Everyone Needs In Their Wardrobe" target="_blank" rel="noopener">denim</a>, chic polo shirts, and refined&nbsp;<a href="https://www.lofficielsingapore.com/fashion/shop-these-9-taylor-swift-approved-oversized-cardigans-now" title="Shop These Taylor Swift-Approved Oversized Cardigans Now" target="_blank" rel="noopener">cardigan</a>&nbsp;sets. Drawing inspiration from the snake&rsquo;s bold yet understated essence, the collection showcases soft pastel&nbsp;<a href="https://www.lofficielsingapore.com/fashion/longchamp-spring-2025-collection-think-pink-clothes-bags-fashion-accessories" title="Longchamp's Spring 2025 Collection is Getting Us to Rethink Pink!" target="_blank" rel="noopener">pinks</a>&nbsp;and light blues, ideal for festive gatherings and versatile enough for year-round style. Set against a rich burgundy backdrop in&nbsp;Paris, the campaign symbolises prosperity and good fortune, with exclusive packaging and store decor completing the elegant Lunar New Year experience.

Miu Miu

<a href="https://www.lofficielsingapore.com/fashion/miu-miu-x-art-basel-2024-paris-womens-tales-fashion-news-exhibition" title="Miu Miu Highlights Women's Voices with Tales &amp; Tellers Exhibition" target="_blank" rel="noopener">Miu Miu</a>&nbsp;rings in the Year of the Snake with&nbsp;The Encounter (如期而遇), a charming short film by acclaimed filmmaker Shujun Wei. Featuring brand ambassadors Liu Haocun and Zhao Jinmai, the story unfolds in Yi Lau Yi, a bustling Cantonese tea house in Beijing. As the duo enjoys a lively performance by a local band, the scene transforms when the musicians and diners mysteriously vanish, leaving them to wander a magical dreamscape filled with music, dance, and playful discovery.
This celebratory spirit carries into the collection, which features a mix of joyful and refined pieces. Oversized&nbsp;<a href="https://www.lofficielsingapore.com/fashion/3-knitwear-brands-changing-fashion-design-around-the-globe" title="3 Knitwear Brands Changing Fashion Design Around the Globe" target="_blank" rel="noopener">sweaters</a>, preppy tweeds, jewel-encrusted denim, and blouson jackets are paired with signature ballerinas, strappy&nbsp;<a href="https://www.lofficielsingapore.com/fashion/best-stylish-slingback-heels-to-shop-miu-miu-gucci-prada" title="10 Stylish Slingback Heels to Wear in 2024" target="_blank" rel="noopener">kitten heels</a>, and Plume and New Balance X Miu Miu sneakers. Accessories include the Penny, Wander, and Arcadie bags in exclusive designs, playful bag charms like crochet-knit serpents, and personalized Chinese knots available at select stores. The collection is rounded out with logoed hoodies, T-shirts, and cotton underwear in lucky red.

COS

Cos Lunar New Year Capsule Collection 2025. Photography courtesy of Cos.

Cos celebrates the 2025 Lunar New Year and the Year of the Snake with a campaign that embraces fresh starts, renewal, and good fortune. The collection features limited-edition bags, hand-crafted charms, and a seasonal capsule of ready-to-wear pieces in a vibrant colour palette.&nbsp;The highlight of the collection is a series of four repurposed leather bag charms, combining modern aesthetics with traditional Chinese&nbsp;knots. Each&nbsp;charm&nbsp;is uniquely hand-made, reflecting individuality and the promise of new opportunities. Paired with mini bags crafted from leather and suede, these charms can be styled to suit personal tastes or meaningful colour combinations.&nbsp;This ready-to-wear capsule celebrates nature&rsquo;s renewal, offering pieces inspired by spring&rsquo;s lively tones and harmonious elements.&nbsp;

Burberry

Burberry marks the Year of the Snake with a capsule collection and a collaboration with Chinese bamboo-weaving artist Qian Lihuai. Centered around red, symbolising&nbsp;luck&nbsp;and prosperity, the collection reimagines the Burberry Check with a &ldquo;B Snake&rdquo; motif across outerwear, jersey separates, and accessories like silk scarves, wallets, and bag charms.&nbsp;Qian&rsquo;s &ldquo;Us&rdquo; series of nine bamboo sculptures, inspired by serpentine forms and family bonds, highlights the campaign starring Brand Ambassador Zhang Jingyi.

Silk Laundry

Silk Laundry celebrates the 2025 Year of the Snake with a limited-edition capsule collection featuring a bespoke snake&nbsp;print. The collection highlights two key pieces: the 1996 Dress in rose and the Short Sleeve Boyfriend&nbsp;Shirt, both adorned with exclusive prints inspired by the zodiac and endangered snake species.&nbsp;Each print carries deep symbolism, from the Rough Green Snake representing rebirth to the Tenasserim Pit Viper symbolising life&rsquo;s careful choices. This collection merges&nbsp;luxury&nbsp;with sustainability, emphasising exceptional craftsmanship while raising awareness of the natural world. Through these designs, Silk Laundry honours transformation, growth, and the beauty of nature, offering a meaningful celebration of the Lunar New Year.

Birkenstock

Birkenstock&nbsp;welcomes the Lunar New Year with a collection inspired by the Year of the Snake, a symbol of wisdom, elegance, and transformation, qualities reflected in the brand&rsquo;s design philosophy. This special series reimagines three classic styles with luxurious details. The Arizona and Florida sandals are crafted in premium Italian leather with all-over python embossing, while the Tokio clog features a mix of soft suede and&nbsp;python-embossed leather accents. Each piece is lined with plush nappa leather and finished with Birkenstock&rsquo;s signature anatomically shaped footbed in black leather. The collection&rsquo;s&nbsp;beige&nbsp;and red tones evoke the vibrant patterns of the snake, complemented by 1774&rsquo;s distinctive gold and silver buckles.

Acne Studios

<a href="https://www.lofficielsingapore.com/fashion/best-work-tote-bags-for-the-office-all-year-round-every-budget-coach-chloe-acne-studios" target="_blank" title="The Best Work Tote Bags to Carry to the Office All Year Round" rel="noopener">Acne Studios</a>&nbsp;celebrates the Year of the Snake with a bold new collection, brought to life by brand ambassador Sandra Ma Sichun. Drawing on the snake&rsquo;s associations with wisdom, transformation, and good fortune, the collection reinterprets these themes through its iconic designs and vibrant aesthetic.&nbsp;Highlights include a striking crimson ruffle strap dress with python-print accents and a skin-tight python-print T-shirt in red and grey.
The signature 1996 logo T-shirt, adorned with crystals, is styled with loose-fit&nbsp;shimmery&nbsp;denim for a contemporary edge. Accessories feature the classic wool mohair scarf in a festive red gradient and the limited-edition Bowlina bag in embossed leather, completing the collection with a&nbsp;playful&nbsp;yet elegant touch.&nbsp;The Chinese actor embodies the bold spirit of the collection, capturing the transformative energy of the Year of the Snake in every piece.

Harry Winston

Harry Winston&nbsp;honours the Chinese Year of the Snake with two limited-edition timepieces in rose and white gold. Featuring dials adorned with lacquered snakes and framed by Harry Winston diamonds, these watches celebrate the snake as a symbol of wealth, wisdom, and guardianship of treasures, now safeguarding the ultimate treasure:&nbsp;time. Continuing a tradition since 2016, the House celebrates the zodiac with designs inspired by Chinese culture. Revered as &ldquo;little&nbsp;dragons,&rdquo; snakes symbolize prosperity and loyalty, embodying calm and rationality.&nbsp;

2025's Best Lunar New Year Collections Flex Rouge, Serpentine Style

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