2025's Best Lunar New Year Collections Flex Rouge, Serpentine Style

McQueen’s 2025 Lunar New Year campaign, starring Zhang Youhao, explores themes of belonging, transformation, and hope. Set in a vibrant urban landscape, it follows characters navigating the city’s streets and overpasses on Lunar New Year’s Eve, their journeys intertwined in a narrative of connection and renewal. The campaign highlights McQueen’s Spring Summer 2025 Pre-Collection. The T-Bar Sling bag with its signature buckle and Flexion sneakers in rich seasonal tones of burgundy, orange, and white blend sleek design with functionality, embodying the spirit of the Year of the Snake.

Fendi celebrates Lunar New Year 2025 and its centenary with the vibrant Fendi Eyes capsule. Reimagining the iconic “monster eye” motif, the collection blends bold creativity with timeless elegance. For women, vibrant Mini Peekaboo, Baguette bags, and playful accessories shine alongside ready-to-wear adorned with floral prints in soft hues. For men, sleek Peekaboo ISeeU bags, Fendi Flow sneakers, and FF jacquard details capture festive charm. A multicolored FF logo adds a joyful, modern twist, honoring the Maison’s heritage while embracing the future.

In celebration of the Year of the Snake, Loewe has unveiled a special Lunar New Year collection featuring ready-to-wear and leather goods adorned with elegant snake-inspired details. Accented with cloud motifs symbolising luck and prosperity, this collection embodies the spirit of the festive season.

In celebration of the Year of the Snake, Maje unveils a captivating capsule collection featuring embellished denim, chic polo shirts, and refined cardigan sets. Drawing inspiration from the snake’s bold yet understated essence, the collection showcases soft pastel pinks and light blues, ideal for festive gatherings and versatile enough for year-round style. Set against a rich burgundy backdrop in Paris, the campaign symbolises prosperity and good fortune, with exclusive packaging and store decor completing the elegant Lunar New Year experience.

Miu Miu rings in the Year of the Snake with The Encounter (如期而遇), a charming short film by acclaimed filmmaker Shujun Wei. Featuring brand ambassadors Liu Haocun and Zhao Jinmai, the story unfolds in Yi Lau Yi, a bustling Cantonese tea house in Beijing. As the duo enjoys a lively performance by a local band, the scene transforms when the musicians and diners mysteriously vanish, leaving them to wander a magical dreamscape filled with music, dance, and playful discovery.

This celebratory spirit carries into the collection, which features a mix of joyful and refined pieces. Oversized sweaters, preppy tweeds, jewel-encrusted denim, and blouson jackets are paired with signature ballerinas, strappy kitten heels, and Plume and New Balance X Miu Miu sneakers. Accessories include the Penny, Wander, and Arcadie bags in exclusive designs, playful bag charms like crochet-knit serpents, and personalized Chinese knots available at select stores. The collection is rounded out with logoed hoodies, T-shirts, and cotton underwear in lucky red.

Cos celebrates the 2025 Lunar New Year and the Year of the Snake with a campaign that embraces fresh starts, renewal, and good fortune. The collection features limited-edition bags, hand-crafted charms, and a seasonal capsule of ready-to-wear pieces in a vibrant colour palette. The highlight of the collection is a series of four repurposed leather bag charms, combining modern aesthetics with traditional Chinese knots. Each charm is uniquely hand-made, reflecting individuality and the promise of new opportunities. Paired with mini bags crafted from leather and suede, these charms can be styled to suit personal tastes or meaningful colour combinations. This ready-to-wear capsule celebrates nature’s renewal, offering pieces inspired by spring’s lively tones and harmonious elements. 

Burberry marks the Year of the Snake with a capsule collection and a collaboration with Chinese bamboo-weaving artist Qian Lihuai. Centered around red, symbolising luck and prosperity, the collection reimagines the Burberry Check with a “B Snake” motif across outerwear, jersey separates, and accessories like silk scarves, wallets, and bag charms. Qian’s “Us” series of nine bamboo sculptures, inspired by serpentine forms and family bonds, highlights the campaign starring Brand Ambassador Zhang Jingyi.

Silk Laundry celebrates the 2025 Year of the Snake with a limited-edition capsule collection featuring a bespoke snake print. The collection highlights two key pieces: the 1996 Dress in rose and the Short Sleeve Boyfriend Shirt, both adorned with exclusive prints inspired by the zodiac and endangered snake species. Each print carries deep symbolism, from the Rough Green Snake representing rebirth to the Tenasserim Pit Viper symbolising life’s careful choices. This collection merges luxury with sustainability, emphasising exceptional craftsmanship while raising awareness of the natural world. Through these designs, Silk Laundry honours transformation, growth, and the beauty of nature, offering a meaningful celebration of the Lunar New Year.

Birkenstock welcomes the Lunar New Year with a collection inspired by the Year of the Snake, a symbol of wisdom, elegance, and transformation, qualities reflected in the brand’s design philosophy. This special series reimagines three classic styles with luxurious details. The Arizona and Florida sandals are crafted in premium Italian leather with all-over python embossing, while the Tokio clog features a mix of soft suede and python-embossed leather accents. Each piece is lined with plush nappa leather and finished with Birkenstock’s signature anatomically shaped footbed in black leather. The collection’s beige and red tones evoke the vibrant patterns of the snake, complemented by 1774’s distinctive gold and silver buckles.

Acne Studios celebrates the Year of the Snake with a bold new collection, brought to life by brand ambassador Sandra Ma Sichun. Drawing on the snake’s associations with wisdom, transformation, and good fortune, the collection reinterprets these themes through its iconic designs and vibrant aesthetic. Highlights include a striking crimson ruffle strap dress with python-print accents and a skin-tight python-print T-shirt in red and grey.

The signature 1996 logo T-shirt, adorned with crystals, is styled with loose-fit shimmery denim for a contemporary edge. Accessories feature the classic wool mohair scarf in a festive red gradient and the limited-edition Bowlina bag in embossed leather, completing the collection with a playful yet elegant touch. The Chinese actor embodies the bold spirit of the collection, capturing the transformative energy of the Year of the Snake in every piece.

Harry Winston honours the Chinese Year of the Snake with two limited-edition timepieces in rose and white gold. Featuring dials adorned with lacquered snakes and framed by Harry Winston diamonds, these watches celebrate the snake as a symbol of wealth, wisdom, and guardianship of treasures, now safeguarding the ultimate treasure: time. Continuing a tradition since 2016, the House celebrates the zodiac with designs inspired by Chinese culture. Revered as “little dragons,” snakes symbolize prosperity and loyalty, embodying calm and rationality.