Song Hye-Kyo Becomes Guerlain's Makeup and Skincare Ambassador
With this partnership, Guerlain and Song Hye-Kyo are poised to redefine beauty standards in the Asia-Pacific region, ushering in a future that blends elegance, empowerment, and timeless charm.
In January, Guerlain made waves with the announcement that globally renowned Korean actress Song Hye-Kyo has been named the Maison's Makeup and Skincare Ambassador for the Asia-Pacific region. This exciting partnership not only delights fans of the beloved Korean screen icon but also sets the stage for a new era of collaboration, soon to be unveiled through upcoming skincare and makeup campaigns. Song Hye-Kyo, already a prominent ambassador for luxury powerhouses Fendi and Chaumet, now adds Guerlain to her impressive portfolio, further cementing her influence in the world of beauty and fashion.
“I am honoured to be the new ambassador of Maison Guerlain. The house is the epitome of timeless elegance, combining innovation with tradition. I am excited to begin this journey with the brand."
Song Hye-Kyo
“Guerlain has always worked with artists who share our passion for elegance, confidence, and the celebration of unique beauty,” said Gabrielle Saint-Genis, CEO of Maison Guerlain. “I am thrilled to welcome Song Hye-Kyo to our family. She is a strong woman, a talented artist, and an icon of contemporary femininity—a true embodiment of the values we hold dear.”
As one of the oldest and most prestigious perfume and cosmetics brands in the world, Guerlain boasts a legacy of nearly 200 years under the luxury conglomerate LVMH. Song Hye-Kyo’s appointment is groundbreaking, as she becomes the first Asian star to serve as the brand’s ambassador. Her role reflects not just her immense talent and beauty but also her status as a leading figure of the Korean Wave (Hallyu), a cultural phenomenon that has captivated global audiences. With her dynamic international presence, Song continues to reinforce her reputation as a global star and cultural trailblazer.
The partnership signifies Guerlain’s commitment to expanding its influence across Asia-Pacific, with Song Hye-Kyo representing the brand in markets including South Korea, Japan, Taiwan, Hong Kong, Macau, Singapore, Malaysia, Thailand, Vietnam, Indonesia, the Philippines, Australia, and New Zealand. This collaboration enriches Guerlain’s ambassador team and underscores its dedication to empowering women through beauty and elegance.
Adding to the excitement, Song Hye-Kyo’s year is shaping up to be a momentous one. On January 24, she makes her highly anticipated return to the big screen after 11 years in The Priests 2: Dark Nuns. The actress has already generated buzz with her enigmatic portrayal of the nun Junia, a character shrouded in mystery and steeped in the supernatural world of exorcism. This milestone not only showcases her versatility as an actress but also marks the beginning of an exciting new chapter in her illustrious career.
