<p><em>L'Officiel </em>delves into the history of this season's most revealing trend and a late '90s and early '00s cult movement: The exposed thong.</p>

<p>One of the <a href="https://www.lofficielsingapore.com/fashion/slogan-tees-y2k-fashion-trend-comeback">'90s and early aughts'</a> most controversial trends seems to have recently crept back into fashion, with young <a href="https://www.lofficielsingapore.com/fashion/early-2000s-movies-for-y2k-style-inspiration-mean-girls-legally-blonde-bring-it-on">Y2K</a> celebrities like Bella Hadid and Dua Lipa being photographed both on the West Coast and East Coast in their high-waist thongs or beauty moguls like Kim Kardashian bringing the style directly onto social media, having recently posed in a sexy <span>low-cut back dress with exposed thong from the Givenchy Spring/Summer 2020 collection.</span></p>

<div class="section-outer-container">
  <div class="section-container section-text-container">
    <div class="section-text"><span>Though the origins of shameless thong showing began with </span>burlesque<span>&nbsp;dancers in the 1930s as part of their performance costumes, t</span>he now so-called whale tail trend made its fashion debut at<span>&nbsp;</span>Jean Paul Gaultier&rsquo;s Spring/Summer 1997 runway show, which included exposed <span>undergarments, thongs and briefs alike. Then, Tom Ford's Spring/Summer 1997 collection for <a href="https://www.lofficielsingapore.com/fashion/gucci-channels-stanley-kubrik-iconic-movie-scenes-in-latest-campaign">Gucci</a> featured models walking out with only G-strings on their lower halves, men and women alike. Thin thong straps were also featured, this time with clothes over them, for Ford's Spring/Summer 1998 collection, too. The memorable Gucci piece would return again, when the <em>Keeping Up with the Kardashians</em> star posed in a neon green two-piece set with the vintage double-G logo thong peeking out while promoting KKW Beauty on Instagram in 2018.</span></div>
  </div>
</div>

Jean Paul Gaultier Spring/Summer 1997

Gucci by Tom Ford Spring/Summer 1998

Kim Kardashian wearing the '90s Gucci thong

<div class="section-text">Before Kardashian, the exposed thongs of the&nbsp;'90s and early 2000s were popular among music and movie stars who helped to bring the look into the mainstream thanks to their pairing of <a href="https://www.lofficielsingapore.com/fashion/is-miu-miu-responsible-for-the-return-of-the-low-rise-bella-hadid-zendaya">low-rise pants and skirts</a> with thongs pulled up high over the waistband. The undergarment even gets its own pop-cultural moment in Sisqo's 1999 "Thong Song."</div>
<div class="section-text">At the 2000 MTV Video Music Awards, the whale tail trend was all the rage, with Britney Spears who performed her hit song "Oops I Did It...Again" in a gold two-piece set with a bedazzled built-in G-string. Then, Christina Aguilera and Halle Berry rocked the VMA's red carpet with the high-waist underwear straps showing. Socialite Paris Hilton followed suit the next year, wearing an exposed pink thong at the Lloyd Klein Fall/Winter 2001 presentation in New York City.</div>

<p><span>However, by the mid-2000s, the whale tail obsession came to an end, when both the thong and the low-rise cut fell out of vogue. But like all trends, it circled back. In 2018 and 2019, designers began elevating the look on the runways, and at the Camp-themed </span><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; font-size: 0.9375rem; letter-spacing: 0px;">Met Gala, Hailey Bieber showed up on the red carpet in a pink Alexander Wang gown with a revealing low back and built-in thong.</span></p>

Hailey Bieber at the 2019 Met Gala in a pink Alexander Wang thong gown

<p>Since then, the high-waist thong detail has populated the runways of Jacquemus, Givenchy, and more. In the Versace Spring/Summer 2021 collection, models strutted with hip-strap details, similar to those worn by Bella Hadid on the Versace Spring/Summer 2020 Men's runway with a pair of sparkly low-rise pants.</p>

Versace Men's Spring/Summer 2020

Versace Spring/Summer 2021

<p>While we may not fully retire our high-waist denim for low-rise cuts and exposed thongs, the daring trend is begging to go mainstream again. And after a year spent inside, many of us are ready to take some fashion risks. Judging from the various A-listers and fashion mavens' photos, and the continuous social media push towards '90s and Y2K fashion, we might be soon walking around in our G-strings thinking, "Oops We Did It...Again!"</p>

Why Do We Keep Returning to the '90s Whale Tail Trend?

Recommended posts for you

Beauty

Best Skincare Tips to Minimise Pores for a Flawless Complexion in 2025

Culture

Holding Space for 2024's Best Viral Pop Culture Moments

Culture

STAYC’s Seeun and J Deliver a Christmas Eve Surprise with “Over U, Goodbye”

Beauty

The Best Holiday 2024 Beauty Gifts For Loved Ones & Yourself

Beauty

The Controversial Hair Trend Set to Rule 2025 — And How to Nail the Look

Culture

How the Royals Are Spending Christmas 2024

Fashion

Tom Ford Opens Flagship Fashion Store at Paragon Singapore

Culture

The White Lotus Season Three Featuring Lisa Debuts February 17