Feel Like a Natural Woman in Longchamp's Summer 2025 Collection

Longchamp has gone from being in the pink of spring to giving summer its well-deserved green light. Just imagine this: The lady who loves the French house is now all about having a winning green streak, donning natural fabrics and leathers, gingham (bringing to mind the tablecloths that are a staple in French country houses), airy cropped knits, and broderie anglaise for her leisurely strolls in the bright pasture. And because prints are never far from reach in the summer, the Longchamp woman decks herself out in the new Escapade Bucolique floral motif, which comes printed or embroidered.

She also adores summer’s natural produce and wants this to be apparent in what she wears — yes, vegetables are truly a root of this Longchamp collection, with colours including artichoke green and beetroot red. Gardening is her haute hobby — basket bags and wedge sandals complete the lawn party, and aprons have inspired cross-back sundresses and long skirts, in cotton-linen or leather, with strap detailing.

Speaking of accessories, and as you may have gathered from the stunning campaign visuals found on these pages, the star bag of Longchamp’s Summer 2025 collection has to be Le Roseau. While the classic has seen many iterations since it was born in 1993, this season has the style easing into both city life and your regular jaunts to the countryside — a new crossbody format allows any sojourn to become a walk in the park. The prints and colours of Summer 2025’s Le Roseau are sure to get your friends green with envy too. Cue denim embroidered with contrasting white flowers, gingham, and smooth leather in nourishing shades such as bark, root and ginger — all enhanced with Le Roseau’s signature bamboo toggle, which now comes in a fresh pale gold tone.