Rihanna Becomes Dior’s New J’Adore Muse
The multi-hyphenate singer, CEO, and all-around creative embodies the world of J’Adore for the luxury Maison.
Parfums Christian Dior welcomes the well-loved and iconic musician, Rihanna, as the newest face of Maison’s signature J’Adore fragrance. In an image captured by Pierre Mouton for the brand, Rihanna looks effortlessly cool and chic in an all-black ensemble with a matching cap and sunglasses. Her look is accented by a diamond choker that adds a touch of elegance to the entire outfit.
The perfume, which has been around for more than two decades, is a perfect fit for the legendary creative soul who embodies sophistication, power, and seduction in an irreverent and undeniably cool manner. After all, J’Adore is made for the independent woman, who walks to the beat of her own untamed spirit — a lady who brilliantly shines no matter and is liberated from the confines of the world.
“Being the new face of J’adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity,” Rihanna shares.
For Dior, the appointment signals a new frontier for the brand. “We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance,” says Véronique Courtois, CEO of Parfums Christian Dior. “The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her.”
The Maison is set to unveil the campaign shot by Steven Klein on September 1st, and the images will surely make waves across the world as people wait in baited anticipation.
