With the mission of reaching a wider, more global audience, the Hanbang beauty brand enters a partnership with the popular South Korean actress

THE WHOO, LG H&amp;H's distinguished premium cosmetics brand, known for its synthesis of advanced skin science and beauty formulations derived from rare Oriental medicinal ingredients, has officially named actress Kim Ji-won as its global ambassador. This luminous collaboration marks <a href="https://www.lofficielsingapore.com/fashion/queen-of-tears-kim-ji-won-jay-chou-celebrities-dior-newest-boutique-in-taipei-fashion" title="Kim Ji-won, Jay Chou &amp; More Celebrate Dior's Newest Boutique in Taipei" target="_blank" rel="noopener">Kim Ji-won</a> as the new global face of THE WHOO.
In a strategic move, THE WHOO has enlisted the captivating <a href="https://www.lofficielsingapore.com/beauty/best-beauty-looks-lipsticks-kim-ji-won-queen-of-tears" title="Best Lip Looks Inspired by Kim Ji-won in Hit K-Drama 'Queen of Tears'" target="_blank" rel="noopener">Kim Ji-won</a> for their forthcoming promotional endeavors. Celebrated for her flourishing career, trendy image, and vibrant, likable charisma, Kim embodies the essence of THE WHOO's commitment to unparalleled value rooted in a unique heritage.
Kim's illustrious acting career, highlighted by her roles in highly acclaimed dramas such as Descendants of the Sun and My Liberation Notes, has garnered her an expansive global fanbase. Her recent performance in <a href="https://www.lofficielsingapore.com/culture/first-look-kim-soo-hyun-kim-ji-won-upcoming-romance-kdrama-tv-show-queen-of-tears" title="Your First Look at Kim Soo-hyun and Kim Ji-won's Upcoming K-Drama, 'Queen of Tears'" target="_blank" rel="noopener">Queen of Tears</a> has been particularly lauded, with critics praising her profound, sincere acting and her stylish, modern image.
&ldquo;I am very happy to become the Global Ambassador of THE WHOO, Korea's leading beauty brand, specializing in developing and preserving the quintessence of Korea's traditional royal culture. Together with THE WHOO, I hope to promote the value of natural beauty and share inspiration from the brand with many others,&rdquo; the South Korean actress expressed.
In partnership with <a href="https://www.lofficielsingapore.com/jewellery/all-the-luxury-jewellery-pieces-seen-on-kim-ji-won-queen-of-tears-k-drama" title="All The Best Jewellery Pieces From Kim Ji-won's 'Queen of Tears'" target="_blank" rel="noopener">Kim Ji-won</a>, who commands a substantial following both domestically and internationally, THE WHOO aims to elevate its brand prestige and reaffirm its status as a leading luxury beauty brand. &ldquo;With her unique style, Kim Ji Won is expected to have a positive influence on many people around the world. We plan to launch various global campaigns with the actress to bring customers unique experiences, reach more customers and strengthen the brand's position in the hearts of consumers. used as well as in the beauty market,&rdquo; shared the Global Marketing Director of THE WHOO.

'Queen of Tears' Kim Ji-won Becomes Global Ambassador of Luxury K-Beauty Brand, THE WHOO

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