Emma Stone Fuels Our Wanderlust in Louis Vuitton's Latest Fragrance Campaign

The twenties was a period of revelry and an era of aviation, and it was under this very optimistic backdrop that Louis Vuitton launched their first perfume Heures d'Absence. Named after the country home the Vuitton family acquired in the Seine-et-Marne region in the 1920s, the Heures d'Absence was presented in a rectangular glass bottle decorated with a motif of a plane, as an ode to the brand’s love for adventure and travel.

Made with only 300 bottles in existence then, the fragrance has been given a second lease of life today, with a contemporary twist. Given that the original formula was since lost, Louis Vuitton’s master perfumer, Jacques Cavallier-Belletrud re-envisioned the perfume with a profusion of fresh flowers, an ode to the blossoms from Grasse that he so loves – allegorical figures of joy, love and getaway, capturing the original spirit of the perfume. 

This involved a three year process whereby the master perfumer brought together a bouquet of flowers from all corners of the world. One bottle contains sambac jasmine from China and jasmine against rose de Mai from Grasse, powdery mimosas from Tanneron, accentuated with vanilla, and sandalwood and musk for rich, sensual undertones. “Everything is done in the service of flowers,there’s no element to rein them in or disturb their message," the Master Perfumer explains.

And what do we get? A scent that is floral, yet never dull. Upon first whif, a rich voluptuousness engulfs us, immediately commanding our attention, only making us want more of its sweet, feminine scent. Certainly a welcome addition to the Louis Vuitton collection, and our shelves.

The Louis Vuitton Heures d’Absence fragrance is available at all Louis Vuitton boutiques and the Louis Vuitton web-store. It retails from SGD380.