Watches & Jewellery

Florence Welch Fronts Gucci's New Jewellery Campaign

The Italian fashion house and singer have joined forces to create the ultimate bohemian fantasy.

Gucci has gone full boho for its latest jewellery campaign, which aptly stars Florence + the Machine singer, Florence Welch. In photographs captured by Colin Dodgson, the British musician is adorned in colourful braceletes, necklaces, rings and more new pieces from Gucci's various fine jewellery and silver jewellery collections. Add to that Welch's richly textured outfits, and you have a campaign that completely embraces the bohemian spirit — something both Welch and Gucci have in common.

Discover the campaign below:

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