Tigers, kingsnakes and Courtney Love also make appearances in the new fragrance campaign, #ForeverGuilty.

<a href="https://www.lofficielsingapore.com/fashion/lana-del-rey-jared-leto-new-faces-of-gucci-guilty-fragrance-campaign">Last November</a>, Gucci announced musicians and Met Gala mates Jared Leto and Lana Del Rey as the faces of its&nbsp;Gucci Guilty&nbsp;fragrance campaign. The casting was not much of a surprise &mdash; Leto has long been an ambassador of the Italian brand and <a href="https://www.lofficielsingapore.com/fashion/met-gala-2018-best-dressed-fashion-on-red-carpet-rihanna-lana-del-rey-blake-lively-zendaya-bella-hadid">both are chummy with Creative Director Alessandro Michele</a> &mdash; but we were dying to see how the pair would fit in Gucci&#39;s one-of-a-kind universe.

On Monday, Gucci showed us the answer by launching the #ForeverGuilty campaign on <a href="https://www.instagram.com/guccibeauty/">Instagram</a>. Shot and directed by Glen Luchford, the campaign follows&nbsp;the pair as a quirky&nbsp;couple straight out of the &#39;70s as they pay visits to&nbsp;quintessential&nbsp;American settings like a beauty salon, a diner&nbsp;and a Laundromat.

Continuing to surprise us with the unexpected, Gucci also brought its animal symbols like the tiger and kingsnake to life in the accompanying short film, which even features a Courtney Love cameo &mdash; making it the second&nbsp;<a href="https://www.lofficielsingapore.com/fashion-week/louis-vuitton-pre-fall-2019-campaign-featuring-alicia-vikander-michelle-williams-sophie-turner">star-studded campaign we&#39;ve seen this week</a>.

Watch the film below:

Lana Del Rey & Jared Leto Star in the Gucci Guilty Campaign

L’OFFICIEL SINGAPORE — Dec 2024-Jan 2025

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L’OFFICIEL SINGAPORE — October 2024

Lana Del Rey & Jared Leto Star in the Gucci Guilty Campaign

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