Watches & Jewellery

Discover Chaumet's Flagship Which Reopens at 12 Place Vendôme in Paris

Coco Rocha, Chriselle Lim, and Camila Coelho were amongst the guests who attended it’s elegant reopening soirée
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After a year of renovation, Chaumet’s 12 Vendôme has finally reopened its doors in February this year. And of course, the French high-end jewelry and watchmaker had a reopening soirée, in conjunction with its 240th anniversary, to celebrate. It was an elegant and star studded affair, with notable guests including Coco Rocha, Cindy Bruna, Camila Coelbo, and more.

Take a peek of the guests and the covetable Chaumet jewellery they were wearing here:

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Coco Rocha and Cindy Bruna
Camila Coelho
Chriselle Lim
Ami and Aya
Georgia Fowler
Alex Rivière
Anna Andres
Bárbara Lennie
Carmen Bsaibes
Cindy Bruna
Coco Rocha
Diala Makki
Géraldine Boublil
Josefine H.J
Leonie Hanne
Marta Lozano

The auberge’s restoration which balances longstanding traditions with modernity, highlights metaphorical cornerstones of the Maison as its founder intended them – representing the core values and heritage of the Chaumet brand whilst serving as a monumental epicenter of legendary Parisian jewelry since its inception in 1812.

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With the JoséphineLiens and Jardins collections showcased on the ground floor, the Chaumet hôtel takes guests on a journey through the brand’s iconic milestones and history. Incorporating delicate décor in form of embroidery, upholstered walls, engraved walnut paneling, finely gilded stone, and a grand staircase – each element pays tribute to the Maison’s foundational love story, through evoking the passionate correspondence of French Emperor Napoléon and his first wife Joséphine.

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Offering an air of sophisticated comfort, the Chaumet hôtel houses a total of six intimate salons such as, the Salon des Joyaux, Salon Malmaison, Salon des Dessins, Salon des Diadèmes, Salon des Perles, and most notably, the Salon Chopin.

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Designed at the request of Baron Baudard de Sainte-James by lead architect François-Joseph Bélanger and a team of artisans prized by King Louis XVI and Queen Marie-Antoinette in 1779 – the Salon Chopin is regarded as an exceptional artistic treasure, with invaluable paintings of Lagrenée le Jeune, and the sculpted paneling of anchors, shells and tridents by the Rousseau brothers, lining each wall. As an ode to a former resident’s final mazurka and the salon’s musical identity, the space now also includes a Pleyel piano from the 1920s.

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With bees and golden ears of wheat, lush foliage, graphic mirrors and Chaumet blue trellis, the Maison reels in the new chapter with a symbolic garden. The enchanting installation stretches across the 12 Vendôme’s façade, rising from the boutique to the workshop, and encircling the grand salons along the way. Lit up after nightfall, the garden represents the Maison’s most cherished union of naturalistic inspiration and jewelry culture.

This article is adapted from Luxuo.

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