Bulgari's New App Takes You to Seoul with Lisa and Eun-woo
The Bulgari Colours exhibition was launched in Seoul's Hangaram Design Museum on July 20, bringing with it over 200 creations from the brand's archival heritage collection and from prestigious private collections across the globe. It's a stunning display, though one that many can't experience in person.
Bulgari's latest creation changes that. With the new Bulgari Colours Exhibition app, visitors can experience the museum in a virtual space — but that's not all.
Upon entering the virtual world, users are prompted to create their own avatar, one that they can lavish with Bulgari's iconic jewellery, watches and accessories. Hero pieces from the collection can even be viewed using state-of-the-art 3D technology, and are accompanied by a rich and thorough history of the piece.
The app also holds exclusive behind-the-scenes videos of Blackpink's Lisa, idol Cha Eun-woo, and model Ko So-young. Beyond that, the app promises 'missions' that users can engage in for the chance to participate in a lucky draw event.
