Bella Hadid Shines as the New Gem of Swarovski
Introducing a new generation icon, Bella Hadid embodies multifaceted crystals in the latest Swarovski brand campaign. The versatile and transformative pieces represented by six colours of crystals engender the House’s multidimensional spirit, casting a fresh visionary in the fashion industry.
Brought to life under the patronage of Creative Director Giovanna Engelbert and photographers Mert Alas and Marcus Piggott, the series of vibrant portraits illuminates splendour and joyful glamour. Gone are the days of ballroom opulence, the newfound relationship between dazzling accents of crystals and the personifications of glamour defy the traditional codes of fashion that we know of. An endeavour toward self-expression, Bella adorns bold crystal jewellery, complementing the perky and lively attributes of Bella’s individualistic persona.
The muse of our generation, Bella encapsulates the voice of Swarovski, carrying sporty to glamorous looks while staying true to her insouciant self. This campaign celebrates the nature of crystals, convex with multiple faces, likewise the multifarious essence of the House. As a paradigm of universality and interchangeability, this evolution mirrors Bella in portraits framed by a coloured crystal aperture, cut in the octagonal shape in resemblance to the signature Millenia Family. Each colour theme takes after the hue of the individual crystals in the collection, bearing different facades of the model’s looks and personality.
