All The Celebrities at The Sound of Prada in Seoul

Prada recently brought its electrifying global event series, The Sound of Prada, to Seoul, a city known as the heart of K-Pop and a major hub of global music culture. This immersive celebration of music first kicked off in Paris in 2019 and has since made stops in some of the world’s most vibrant cities, including London in 2021 and Cannes in 2022. Now, it has arrived in Seoul, ready to embrace the city’s unique energy and rich musical heritage.

Curated by Grammy-winning artist Anderson .Paak, also known as DJ Pee.Wee, the Seoul edition spotlighted a lineup of innovative musicians who capture Korea’s contemporary sound. The stage was shared by local talent like DJ Spray, Japanese DJ Mayurashka from Tokyo, Anderson .Paak himself alongside his band, and the acclaimed Korean R&B artist Crush. Together, they crafted a sonic experience that blended genres, styles, and influences, creating an unforgettable mix of sounds that perfectly captured the evolution of music today.

The night was further lit up by a star-studded crowd that included Prada’s own house ambassadors, actress Kim Tae-ri, along with a who’s-who of Asia’s rising stars: the members of ENHYPEN, Thai heartthrob Win Metawin, NCT's Jaehyun and SHINee's Taemin, solo sensation Kwon Eunbi, ZEROBASEONE’s Seok Matthew, Ricky, and Kim Kyubin, as well as Kiss of Life’s Natty and Julie. Also in attendance were actor Hong Taejun and DAY6’s Wonpil, adding even more excitement and glamour to the event.

The Sound of Prada in Seoul wasn’t just an event; it was a cultural fusion that showcased the dynamic intersection of global and local influences in modern music. From the audience to the artists, each guest contributed to an electrifying night that celebrated the power of music to connect, inspire, and elevate.

Images courtesy of Prada