Prada Merges Suspense and Style For Its Spring/Summer 2025 Show
For Spring/Summer 2025, Miuccia Prada and Raf Simons stage a women's collection that's a clever play of strong elements and wearable pieces with an almost Hitchcockian touch of suspense.
Prada seems to have an undeniable fascination with Alfred Hitchcock—how else can one explain the brand’s ability to conjure up an intoxicating blend of suspense and thrill that would make even the legendary director proud? The moment you step into the show, the atmosphere is electrifying. The soundtrack, with its eerie, unsettling notes, draws you in, casting a hypnotic spell. Even the soft pastel blue backdrop—fabric-covered from floor to seat—fails to quell the subtle tension that lingers in the air.
Adding to the excitement, while guests are finding their seats, in Barcelona, Luna Rossa Prada Pirelli is competing in a regatta that could secure their place in the Louis Vuitton Cup finals—a critical step toward the America's Cup. This is no small moment for Patrizio Bertelli, whose passion for this victory borders on obsession. As the show begins, the models that strut down the runway channel a Hitchcockian air of mystery, embodying a Prada twist on the classic “good girl gone bad.”
The Spring/Summer 2025 collection toys with tradition. The quintessential sleeveless little black dress appears—but this time, it’s punctuated with oversized piercings. Tailored jackets, reminiscent of something borrowed from mom's closet, are provocatively paired with high-shine mirrored miniskirts. Pleated skirts, otherwise the picture of prim sensibility, take on a rebellious edge as belts are ripped off and replaced with metal rings, exposing slivers of skin. The sunglasses are nothing short of dramatic—huge, retro-futuristic, designed to obscure a significant portion of the face. Even the accessories, from reimagined lace-up flats with rope soles to sky-high flaming heels, demand attention. While they may not break new ground in a revolutionary sense, they’re undeniably covetable, just like the rest of the collection.
Miuccia Prada and Raf Simons manage the tricky feat of maintaining Prada’s signature cool factor, all while sending pieces down the runway that, when stripped of the editorial styling, are effortlessly wearable. And just as the final looks glide past, news comes in: Luna Rossa has won. The high drama of the theater morphs into triumph, sealing the day with a perfectly timed happy ending.
Celebrities at the Front Row
