Thai Actress Baifern Pimchanok Is Loewe's Newest Global Brand Ambassador
Baifern joins the likes of K-pop stars Taeyong, Giselle of AESPA, and girl group NMIXX as the Spanish House's roster of endorsers.
If you’re familiar with Thai entertainment—whether that be their mainstream shows or BL dramas—the name Baifern Pimchanok would definitely pop up somewhere in the mix. Best known for her role in the international hit movie Crazy Stupid Thing Called Love with Mario Maurer back in 2010, the actress has been part of a series of popular dramas since then, including the recent Thai remake of the K-Drama My ID Is Gangnam Beauty called Beauty Newbie co-starring Win Metawin.
Her tenure in the Southeast Asian entertainment industry is undeniable and has actually garnered her 60 TV and film nominations. So it’s no surprise that LOEWE, the Spanish House known for its ingenuity and eye for irreverent style, tapped Baifern as their latest Global Ambassador.
“I am thrilled to join LOEWE, my favorite brand. I have been a huge admirer of LOEWE, not just for the designs, but also for the brand’s ethos and distinctive mode of communication. I deeply respect Jonathan Anderson’s dedication to craftsmanship, and I really appreciate the opportunity to embark on this journey together with LOEWE,” Baifern shares.
For the announcement, the actress wears a look that is quintessentially LOEWE and showcases the playful genius of its creative director Jonathan Anderson. Wrapped in an oversized knit tunic with enlarged golden buttons and a pair of outrageously baggy jeans, the actress brings her own sense of sophistication despite the audacious contemporary silhouette.
Baifern is set to make an appearance at the brand’s upcoming exhibition in Shanghai called Crafted World.
