IVE's An Yu-jin Introduces Fendi's Peekaboo Soft Small Handbag in New Campaign

For the launch of the Peekaboo Soft Small bag, Fendi brought on K-pop star An Yu-jin of IVE for an exclusive photoshoot that beautifully encapsulates the essence of the new design. Her sophisticated and graceful style perfectly conveys the bag's unique blend of softness, versatility, and elegance, all while celebrating Fendi's renowned craftsmanship and creativity.

Part of the Fendi Women's Spring/Summer 2025 Collection, the Peekaboo Soft Small is a fresh evolution of the iconic Peekaboo Soft bag. This compact design retains the signature softness, lightweight feel, and premium calfskin leather of its Medium and Large predecessors. However, it ups the ante with a modern crossbody function, featuring an adjustable strap that seamlessly attaches to the handle for enhanced utility.

The Peekaboo Soft Small is a true chameleon, transitioning effortlessly between hand-carried, shoulder, or crossbody styles to suit any occasion. Its exceptional flexibility and perfectly balanced proportions make it an indispensable accessory, whether for a casual day out or a glamorous evening event.

In the campaign, An Yu-jin showcases the Peekaboo Soft Small in two standout colourways: the timeless elegance of camelia white and the fresh vibrancy of matcha green. Styled with looks from the Fendi Women's Spring/Summer 2025 Collection, she embodies the youthful yet refined spirit of the season. One ensemble features a delicate knitted dress adorned with soft floral embroidery, paired with the matcha green Peekaboo Soft Small, pink ballerina shoes, and Mamma Baguette charms for a playful yet polished touch. In another striking look, An Yu-jin dons a sleek black skirt with the camelia white Peekaboo Soft Small, perfectly accented by Fendi Filo earrings for a sophisticated finish.

The Peekaboo Soft Small bag will be available for pre-sale at select Fendi boutiques worldwide and online at fendi.com starting January 9, 2025.