Palace Gucci: A Marriage of Italian Luxury and Streetwear
Showcasing a full-fledged unisex collection, the convergence of both worlds has unified the two brands in a unique, one-off aesthetic expression.
Gucci’s Creative Director Alessandro Michele has joined forces with Palace Skateboards’ co-founders Lev Tanju and Gareth Skewis for a spectacular collection. Reflecting the multifaceted modern youth culture, this collaboration points to Michele’s fascination with the street and Palace’s undeniable skate influence, delivering a collection that places streetwear at the centre.
Encapsulating the best of both worlds, the aesthetic language of both houses has unified, echoing Gucci’s playful modern luxury spin on Palace’s London-specific skate scene. The logomaniac collection saw the merger of Gucci’s iconic double G symbol with Palace’s Tri-Ferg, infiltrated on a series of co-branded garments and accessories like Gucci’s Horsebit loafer, reimagined with the Palace ‘P’ charm on Gucci’s iconic monogram canvas.
As a “badge of belonging” and “a symbol of community”, this hybridisation showcases Gucci’s signature retro-inspired silhouettes, readapted with a bubblegum pink and baby blue tone monogram, alongside Palace’s staple sports and moto-riding influence on the soccer jerseys and biker jackets. The crossover has also been materialised on high-end streetwear pieces like shearling jackets and a two-piece motorbike suit.
One for all genders, outside of the unisex garments like shirts and jackets, Palace has also made a mark in its debut womenswear collection with co-branded bralettes, crop tops and low-waist skirts. In tandem with the dual-branding, the collaboration saw a series of bags, hats, belts and small leather accessories emblematised the “GG-P” icons, with the elevation of silhouettes in the pyramidal form of the Tri-Ferg.
Extending beyond just fashion accessories and clothing, a never-seen-before partnership with MOTO GUZZI has conceived a series of limited edition V7 motorbikes as a homage to Palace’s obsession with motorcycle culture. Revamped with Palace’s classic camo print and GG embossed leather, the retro-infused motorbike combines the 1960s originals with a modern twist designed for today, with only 50 pieces available worldwide. In tribute to the ‘Vault’ collection, a dual-branded safe takes shape of Gucci’s signature travel trunks, plastered with the Palace Gucci monograms on the exterior and embossed suede in the interior, as a witty nod to the unique idea of a portable ‘wunderkammer’.
Lensed by Max Siedentopf, the campaign captures surreal and unimaginable exchanges to emanate the collusion of the two universes and overlapping identities translated anew in a contemporary scene. With a synonymous aesthetic expression, hidden easter eggs and unpredictable appearances here empower the discoveries of unconventional affinities.
The collection will be retailed online from October 21st exclusively through Gucci Vault, the concept store launched by Gucci in September 2021.
