Miu Miu and New Balance Reinterpret the Iconic New Balance 574
The 80's staplepiece is being revisited by the Italian heritage brand.
The New Balance 574 sneaker has been making a strong comeback for a while now, and Miu Miu took this as an opportunity to further elevate the shoe’s '80s classic style.
This collaboration, which puts an emphasis on construction through deconstruction, respects Miu Miu’s aesthetic House codes and offers the New Balance 574 in white, khaki, and blue with raw cut edges.
The sneaker, which has been an archetypal wardrobe classic for more than 30 years, and is worn by influencers, models and dads alike, is now stacked with New Balance and Miu Miu logos. Making its debut on the Spring/Summer 2022 Miu Miu runway, the reinterpretation of the New Balance 574 is now a part of the quintessential Miu Miu vernacular of rebellious luxury.
In order to showcase and introduce this new proposal to the world, Tyrone Lebon created a campaign composed of still and moving images, a series of photographic collages and lo-fi film shorts. To reflect the reality and essence of the Miu Miu girls, the campaign features model Alix Bouthors, singer-songwriter Liv.e and actor Mame Bineta, all of which encapsulate the cross disciplinary identity and strong individuality of the collaboration.
