Mun Ka-young is Announced as TUMI's Newest Global Ambassador
As part of her first activities as ambassador, the South Korean actress will be in Singapore to celebrate the launch of the brand's Asra collection.
To mark the debut of Asra in the vibrant city of Singapore, TUMI proudly announces South Korean actress Mun Ka-young as the face of this exciting new women's accessories line. Mun, known for her timeless elegance and magnetic presence on screen, epitomises the essence of the Asra collection, making her the perfect ambassador for this venture. Her arrival in Singapore to commemorate her inaugural campaign with the brand adds an extra layer of excitement and anticipation to the launch.
Mun Ka-young is known for her versatile acting and incredible visuals, gaining international fame with hit Korean drama series such as Tempted, Find Me In Your Memory and True Beauty. Most recently, the stunning actress starred alongside Kim Seon-ho in Daesung's music video as part of his comeback. Beyond her acting pursuits, Mun is a force in fashion as Dolce & Gabbana's global ambassador and made her debut as a writer in March this year by publishing her first collection of prose titled, 'PATA'.
The Asra collection boasts a carefully curated selection of handbags, offering three distinct sizes and four captivating colours. From TUMI's classic Black to the seasonal hues of Moonlight, Cameo Rose, and Purple Sunset, each piece in the collection exudes a sense of versatility and sophistication. Notably, Purple Sunset pays homage to the picturesque landscapes of Sentosa Island, infusing the collection with a touch of exotic allure and regional inspiration.
Crafted with meticulous attention to detail, every Asra bag features delicate pleating, a soft yet structured silhouette, and coordinating hardware, culminating in a harmonious fusion of form and function. The addition of a knotted shoulder strap adds both visual intrigue and tactile appeal, further enhancing TUMI's signature design aesthetic.
“I’m honoured to be the face of TUMI’s new Asra handbag collection,” said Mun. “I’ve long been a fan of TUMI, and I’m thrilled that they’re exploring fresh silhouettes. Beauty and versatility are a big part of my life, and with TUMI these bags are a perfect fit for every journey.”
Watch the campaign film below!
