Miu Miu's Lunar New Year Collection Embraces Heart to Heart
Miu Miu is here with its Chinese New Year campaign, featuring brand ambassadors Lexie Liu and Qiu Tian in contemporary and classic products selected for the season.
On the eve of the new year, when the doors of a cinematic story are opened, the paths of two different characters whose lives go in different directions intersect in the spiritual Miu Miu universe.
In Lexie Liu and Qiu Tian's cinematic mind rendezvous, we get a familiar feeling of déjà-vu. One reads her own lines, the other hums a familiar tune. This is a timeless relationship established through sound and space. It's both a curious sweetness and a free fall into memories. There is a dialogue between them that salutes abstract nature. This exquisite synergy between the two brings their shining glances together on a common denominator – their punctual friendship, that when established just in time, opens a whole new curtain before them.
Prada Group is helping endangered animals by donating to the 'China Green Foundation' Tiger and Leopard. This charity uses state-of-the-art technology to raise awareness of tiger conservation through various popular science and nature education activities in Beijing and Shanghai, creating the 'Big Cat Paradise' where tigers can live in harmony with humans and stay safe from the threat of poaching.
