Max Mara Invites You to The Magic Circus with their Pre-Fall 2024 Collection
Where playful stripes and spots, bold frill details, and striking red meet elegant shirting, smart blazers and feminine mini dresses.
Always synonymous with Max Mara is the Whitney Museum of American Art — forever etched in in the minds of the house’s fans is the architectural Whitney Bag, which debuted in 2015 at the museum’s opening in New York’s Meatpacking District. Also prized, and part of the permanent collection of the Whitney Museum of American Art, is the Cirque Calder, an artistic rendering of a circus carnival by American artist Alexander Calder. The piece and its models, which are made mainly of wood and wire, actually “perform” — representing your favourite circus entertainers like lion tamers, sword eaters and contortionists. Having been recently restored, the beloved art piece is being celebrated and tapped on by Max Mara at the perfect time, for Pre-Fall 2024.
This means that the looks of Max Mara’s Pre-Fall 2024 collection are full of personality, quirk and charm — be a modern-day show woman or ringmistress in spectacular pieces like a poplin shirt dress featuring a pie crust frill; a coat dress ending in an unexpected, flirty skirt; an organza trench coat with a trapeze shape; a mini dress sporting a bib-front; and micro twill shorts with a pannier construction and all-over dots. Even if you’re not big on actual funfairs and festivals, these joyful yet elegant ensembles gleefully say “come enjoy the fun” as the summer holidays arrive. Now, excuse us as the show must go on — but not before we get changed into that delightsome “Max Mara Circus” T-shirt.
