Max Mara's Capsule Collection Takes Us to Our Summer Happy Place
Mon Coeur is Max Mara's invitation to transport us to our favourite summer destinations with vibrant colours and accessories that evoke that cool vacation atmosphere.
This summer, Max Mara is taking us to our happy place – a place in our hearts where memories of sun-filled and carefree getaways, bright mornings and soft summer evenings live.
Max Mara Mon Coeur brings a little bit of sun-kissed summer enchantment to all its boutiques with a special capsule collection of clothing and accessories. A collection of vibrant colours that celebrate every nuance of summer destinations that we hold close to our hearts. Shirt jackets with deckchair stripes, gelato coloured cotton and candy-striped knits all echo the emblems that make up a summer day scenery. A #MaxMaraGram printed trench; cool denim work shirts and patch pocket skirts step up to create the core of a perfect summer wardrobe that maintains a utilitarian workwear feel.
The lineup is completed with the ultimate summer accessories, roomy tote bags and a brand new collection of Max Mara Mon Coeur SS22 sunglasses. Distinguished by their oversized geometric frames, their metal structures cut an elegant yet comfortable silhouette, trimmed by sophisticated and innovative details. Manufactured by Marcolin for Max Mara in a limited edition run, they display an iconic jewel detail that decorate the temples, while the lenses feature gradient shading and the distinctive hues of the end tips emphasise the elegance of the eyewear.
To highlight and elevate your visit, discover a fully interactive in-store experience with digital postcards that invite you to conjure up your perfect summer day with a zippy scooter, a glamorous sailing boat, and the cutest camper van you ever imagined for your dream summer road trip.
The Max Mara Mon Coeur capsule collection will be available for purchase this month in Max Mara boutiques, pop-ups dedicated to the Mon Coeur project and in select eyewear shops.
