Louis Vuitton Remixes Archival Y2K Favourites in New Collection
Phoebe Dynevor, Shay Mitchell, Lous & the Yakuza, and Nana Ouyang star in the new digital campaign for the LV Remix collection
Louis Vuitton is reviving old classics with its new LV Remix collection.
There are few signatures more iconic for a fashion house than its monogram. Often, designers find new ways of reinterpreting the monogram to present an updated vision of the brand while staying tied to its roots. Louis Vuitton's new LV Remix collection revisits two beloved monogrammed styles: the Denim and the Vernis—two key designs of the early aughts.
Fronted in a digital campaign by friends of the house Phoebe Dynevor, Lous & the Yakuza, Shay Mitchell, and Nana Ouyang, the stars also highlight new styles that match the same kitschy and colourful Y2K world of the originals.
The Monogram Vernis and Monogram Denim collections debuted in 2000 and 2005, respectively, under the creative direction of designer Marc Jacobs. Known for always having his finger on the cultural pulse, these archival styles are a callback to a heyday in Louis Vuitton's history.
In addition to the revived monograms, other throwback silhouettes are also reintroduced like the Croissant (fitting considering the recent rise in crescent-shaped bags) as well as updates on classic accessories like the Capucines East-West and the Twist West.
This highly anticipated collection comes on the heels of designer Nicolas Ghesquière officially renewing his contract at LV as he celebrates 10 years at the helm of the brand.
