The maison wants to put smiles on our faces with its ebullient, rainbow-themed window displays

In these trying times, a little good cheer can go a long way. And <a href="https://www.lofficielsingapore.com/fashion/louis-vuitton-summercapsule-2020">Louis Vuitton</a> is hoping to achieve just that with its new positivity initiative, titled The Rainbow Project. As lockdown measures are slowly being lifted around the world and people adapt to a new normal, the luxury house is taking the opportunity given by the re-opening of its physical stores to spread a message of hope and happiness.

Inviting employees and their families to awaken the child within and dream up window displays under the theme of rainbows, Louis Vuitton has transformed several store fronts into a joyful explosion of colours, aimed at bringing smiles to our faces even in the midst of uncertainty. The rainbow, after all, is an enduring symbol of optimism and new beginnings, formed as the sun breaks through the clouds after a rainstorm.

Each store window carries its own unique design, rendered in decals and animated installations. For instance, the Champs-Elys&eacute;es store in Paris showcases drawings done by local children, which light up the six-window store front, while Madrid&rsquo;s fa&ccedil;ade features a rainbow illustration hovering amidst LV Monogram clouds.

1.jpg

2.jpeg

Set to be unveiled gradually throughout this month, The Rainbow Project will also take place in the cities of Milan and Rome, and Frankfurt in Germany. Fingers crossed that Singapore&nbsp;will be added to the list!

cover 2.tif

4.tif

5.jpg

Louis Vuitton Spreads Hope And Happiness Across The World With The Rainbow Project

L’OFFICIEL SINGAPORE — Dec 2024-Jan 2025

L'OFFICIEL SINGAPORE — November 2024

L’OFFICIEL SINGAPORE — October 2024

L’OFFICIEL SINGAPORE — September 2024

L’OFFICIEL SINGAPORE — August 2024

L’OFFICIEL SINGAPORE — June-July 2024

L'OFFICIEL Singapore — May 2024

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

L'OFFICIEL Singapore — February 2024

Louis Vuitton Spreads Hope And Happiness Across The World With The Rainbow Project

Tags

Related Articles

Fashion

Louis Vuitton Pivots Its French Workshops To Produce Medical Gowns And Face Masks

Hommes

Louis Vuitton Redefines The Briefcase For A New Generation Of Working Men

Living

Take Games Night To The Next Level With Louis Vuitton's Foosball Table

Recommended posts for you

Fashion

Tom Ford Opens Flagship Fashion Store at Paragon Singapore

Culture

The White Lotus Season Three Featuring Lisa Debuts February 17

Fashion

Calvin Klein Back at New York Fashion Week with Veronica Leoni's First Show

Fashion

Jeff Satur Is Valentino's First Thai Brand Ambassador

Fashion

Kim Soohyun is Prada's Latest Brand Ambassador

Living

A Limited-Edition Snake-Themed Tea for Lunar New Year

Fashion

10 Little Black Dresses for New Year's Eve and to Celebrate 2025

Watches & Jewellery

Rose Gold Jewellery Timepieces to Have and Hold