Louis Vuitton Unveils a Magical Christmas Carousel This Holiday Season
Launched in November, Louis Vuitton’s Holiday Campaign 2024 takes you on a magical journey on a sparkling carousel.
Step into a world of wonder as guests board Louis Vuitton’s enchanting carousel, adorned with intricately carved figures of exotic animals. It’s not just a ride – it’s a journey through the imagination. As the wheel turns, guests are whisked away on a breathtaking adventure set over snow-dusted mountain, ending in a spectacular fireworks show illuminating the skies above the iconic Place Vendôme in Paris, painting the night with festive brilliance. Laughter fills the air, smiles are contagious, and everyone is draped in Louis Vuitton’s timeless designs, making it a journey that feels like a dream come true.
This campaign beautifully embodies Louis Vuitton’s legacy of travel and their commitment to crafting unforgettable moments, especially during the holiday season. It’s a celebration of togetherness, the thrill of discovery, and the timeless allure that the brand has cultivated over 170 years. This Christmas, Louis Vuitton captures the very essence of joy, nostalgia, and a spirit of exploration, inviting everyone to embrace the magic of the season.
To bring the holiday season to life, Louis Vuitton will host live carousel operations in select cities around the world. Visitors can experience the magic firsthand and immerse themselves in the festive atmosphere, stepping aboard the carousel and enjoying their own merry-go-round. Starting in November, exclusive carousels will appear at Wynn Palace in Macau, Qiantan Taikoo Li in Shanghai, Hangzhou Tower Shopping City, Yokohama Museum of Art in Japan and, of course, Place Vendôme in Paris.
To reflect this joyful festive campaign, the brand will also launch an AR carousel filter on Instagram and a festive e-card service on the Louis Vuitton website from late November, so customers can share the festive spirit with their loved ones.
