Kim Se Jeong is Officially Longchamp's New Ambassador in Asia
The leading star of Business Proposal and celebrated singer ventures into Parisian chic territory.
She is a face we couldn't help but fall in love with (especially if you followed Business Proposal on Netflix), and now she is back to entice us, in hand with Longchamp, as the new ambassador for the Parisian brand.
An award-winning actress, a celebrated solo artist and an artist formerly of the iconic girl group Gugudan, Kim Se Jeong is a name perfect for Longchamp — embodying the brand's authenticity and uniqueness.
On her appointment, Se Jeong says, "The fact that Longchamp and I have much in common means that I feel excited, rather than pressured. It is an honour to collaborate with Longchamp, which to me epitomizes the style of the Parisienne, and I feel we can maximize the relationship by playing to our strengths and similarities."
The star makes her debut as ambassador in her first Longchamp campaign this Spring/Summer 2023, which was shot in Seoul in the presence of Longchamp Creative Director Sophie Delafontaine.
The campaign highlights the key looks of the season, which are inspired by "glamping" and filled with Longchamp's signature bold prints and silhouettes. The key bag of the season is none other than the new Box-Trot bag, which sports canvas and leather, and comes in bright candy shades.
“We are delighted to welcome Kim Se-jeong to the Longchamp family,” comments Sophie Delafontaine. “Not only is she an exceptionally talented performer, but her joy and energy make her great to be around. As for modelling, she was a complete natural – genuinely at ease in front of the camera and amazingly photogenic.”
The Longchamp Spring-Summer 2023 campaign starring Kim Se Jeong will break across Asia from mid-February 2023.
Discover more on www.longchamp.com.
