kate spade new york's Paris Flagship Store Opening

Earlier this month, kate spade new york headed to the French capital to celebrate the opening of the brand’s first store in Paris. Following its debut on Regent Street in London last year, the brand continued its expansion strategy into Europe and France, expanding upon the previous distribution in Galeries Lafayette Haussmann.

Deborah Lloyd (President and Chief Creative Officer of kate spade new york) welcomed French actresses Joséphine de la Baume and Clémence Poesy, blogger Leandra Medine, and other notable guests into the joyful and whimsical 2,000 square foot store on the iconic rue Saint-Honoré. For the occasion, the shop windows were transformed to celebrate the opening with a champagne toast – rendered as as champagne bubbles as well as seen through the augmented reality, Joy Walks experience.

Guests immerse themselves in the whimsical and colourful world of Kate Spade as they admire pictures as seen through the augmented reality, Joy Walks Experience. Celebrities and personalities who come dressed in Kate Spade’s apparel included Clémency Poesy, Bell Powley, Josephine de la Baume and Natasha Birds.