Jessica Jung to Launch an Exclusive Bag Collection with Zalora
Formerly a member of K-Pop girl group Girls' Generation and now a successful solo artist, fashion designer and style icon, Jessica Jung is back at the frontlines to collaborate with online retailer Zalora for an exclusive bag collection.
This will mark Jessica's first-ever collaboration with a Southeast Asian-based online retailer, as well as her first bag collection for her fashion line, Blanc & Eclare. On top of ready-to-wear, the brand already offers eyewear, denim pieces, skincare and accessories.
Set to launch online on 26 October, the collection is defined by a chic leather bucket bag playfully named "Poppy".
The bag will come in three colours – white, pink and lilac – inspired by the colourful poppy flower fields, as well as neutral shades like black, brown and nude.
The Poppy bag will also come with an adjustable strap, allowing it to be worn both as a hand bag or a crossbody bag.
On the collaboration with Zalora, Jessica says, “Zalora has transformed how people shop fashion in their part of the world, and we at Blanc & Eclare are fortunate to have the opportunity to reach consumers and fans across the region and offer them a beautiful and practical bag collection. I am excited to share a piece of my design with more people and give them a desirable bag that will be accessible to everyone.”
The Blanc & Eclare by Jessica Jung x Zalora bag collection will launch on all Zalora websites and app on 26 October 2018.
