A Closer Look At The Instantly Iconic Le Sac Swoosh bag by Jacquemus + Nike
This is the latest launch as part of Jacquemus and Nike's continued collaboration that began back in 2022
Today marks the debut of a fashion phenomenon poised to captivate the spring season. Jacquemus, in collaboration with Nike, introduces a groundbreaking accessory that seamlessly merges style and innovation. Since 2022, Simone Porte Jacquemus and Nike have astounded us with visually striking product pairings, always careful not to stray beyond the bounds of mutual recognition. Think Nike Air Humara sneakers paired with the J Force 1. This time, they're breaking new ground. The Jacquemus + Nike collaboration unveils an extraordinary release: the Jacquemus Le Sac Swoosh shoulder bag, boasting the unmistakable silhouette of Nike's iconic logo. So, is it Jacquemus or Nike?
To herald the arrival of the Jacquemus + Nike bag, the marketing strategy takes a familiar route, enlisting none other than Sha'Carri Richardson, the reigning champion of the 100-meter dash at Budapest 2023. A fitting choice, given her expertise in speed and performance. From the campaign's teaser image on social media, certain distinctive aesthetic elements are evident, such as her bold manicure and the wing-shaped tattoo adorning her right forearm.
Back in 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports in Portland, they were distributors of the popular Japanese Onitsuka Tiger basketball sneakers. However, as their business flourished, they recognized the potential for greater profitability by manufacturing their own footwear. The question remained: what logo to adorn their new line of football boots? Knight, also an accounting professor at Portland State University, seized the opportunity to enlist the help of graphic design student Carolyn Davidson. Davidson's task was to craft a memorable logo that would enhance the appeal of their new kicks.
Interestingly, before it was known as the Swoosh, Nike's logo was initially dubbed "The Script" by Davidson, reflecting the sensation of swift motion. This term carries profound onomatopoeic resonance, instantly evoking notions of speed and agility. Moreover, the Nike logo draws inspiration from the wings of the Greek goddess Nike, symbolizing victory and dynamism in mythological form. It wasn't until 1995 that Nike officially registered the Swoosh logo in its iconic black form.
Crafted in Japan from fine leather, the Jacquemus and Nike Swoosh bags feature an adjustable leather shoulder strap and are priced at 420 euros.
