Your First Look at H&M's Newest Collaboration with Korean Designer, Rokh
The Swedish label has announced Korean designer, Rok Hwang, founder of Rokh as their next collaboration partner! The collection will be available from April 18, 2024 in selected stores worldwide.
H&M has unveiled its exciting partnership with Rokh, the brainchild of Korean designer Rok Hwang renowned for its imaginative twists on wardrobe essentials. Offering refined, customizable pieces that exude a contemporary sophistication distinct from conventional styles, Rokh brings a fresh perspective to fashion. This latest collaboration introduces a captivating range of women's and men's apparel and accessories, showcasing the Swedish brand's commitment to innovative design. "Rokh is a cutting-edge brand in the wake of Korean designers, whose conceptual yet wearable clothes are conquering fashion right now" remarks Ann-Sofie Johansson, creative advisor and head of womenswear design at H&M, "We are proud to present a special edition of designer Rok Hwang's wardrobe classics and we can't wait to see how our customers will wear them".
Launching on April 18, 2024, the H&M x Rokh collaboration will be available in select H&M stores and online. The women's collection boasts an array of enchanting pieces, from dresses adorned with vibrant floral patterns to blazers embellished with rounded metal studs. Lined trench coats and dresses with detachable hems offer versatile styling options, while leather daywear suits and garments incorporating corsetry elements add a touch of allure. Complementing these designs are playful bags inspired by office essentials and edgy jewellery pieces in line with Rokh's distinctive vision.
Meanwhile, the men's collection mirrors the sophistication of its female counterpart, featuring utilitarian trench coats ideal for everyday wear and tailored coats with minimalist charm. Knitwear sweaters showcasing intricate braided detailing round out the collection, offering a blend of style and functionality for the modern man.
Rokh models are classic but with a radical construction, for a timeless approach to design. I am thrilled to share our vision with a large number of customers around the world through this collection with H&M" Rok Hwang, creative director of Rokh.
