Harry Styles's Viral Cardigan and The Rise of Crochet Fashion
Harry Styles is certainly one to watch when it comes to fashion. Long gone are the One Direction days of himself sporting Jack Wills hoodies, today the pop singer is more likely found in head to toe Gucci, and a 70s rockstar aesthetic.
Earlier in February, Harry made an appearance in the Today Show in the US, rocking a colourblock patchwork cardigan that came in a delightful rainbow hue by JW Anderson. This has since sparked a viral fashion sensation in its wake, with many of his young fans flocking to social media platform Tik Tok to post their own DIY version of the S$2,610 cardigan.
Just take a look at the hashtag #harrystylescardigan on Tik Tok alone: it has garnered 4.8 million views, with the most popular video of which is by user @llilbittylivie, with over 3.2 million views.
Having seen how this viral trend has unfolded, JW Anderson responded to all the “TikTok Cardigan fans” with some goodwill -- providing them with a link to the original cardigan pattern, which can be now found on their official website. “I am so impressed and incredibly humbled by this trend and everyone knitting the cardigan. I really wanted to show our appreciation so we are sharing the pattern with everyone. Keep it up!,” said Jonathan Anderson on Instagram.
Crochet as a fashion trend didn’t originate from Harry Styles or the quarantine, though they’ve certainly had a part to play in it. Back in the Spring 2020 runways, designers from Marni to Stella McCartney embraced this handmade fiber art trend on the catwalks. In a world where fast fashion brands are able to churn out thousands of pieces in just a matter of days, there's just something about this homespun trend that is all the more precious.
Scroll ahead to get a glimpse of some of the top looks of the Spring 2020 runways.
