Gucci Presents the Immersive ‘Gucci Visions’ Exhibit in Bangkok
Gucci takes its visitors on a playful journey into the history, craftsmanship, and savoir-faire laid at the heart of the Maison.
Gucci’s “Gucci Visions” transported attendees on an immersive journey through the brand's rich history and unparalleled craftsmanship. Held in the vibrant city of Bangkok, Thailand, the opening night was a star studded event.
Celebrities and influencers from across the Asia-Pacific region were in town to experience Gucci Visions. The guest list boasted notable personalities from Thailand, the Philippines, Malaysia, Indonesia, India, and Australia, all converging to celebrate the iconic fashion house.
Gucci's Global Ambassador, Davika Hoorne, graced the event with her presence, alongside Gulf Kanawut and the brand's newest ambassador, Billkin. Adding to the star power were Filipino celebrities Liza Soberano and James Reid, who brought their unique flair to the celebration.
Ushering in a scenic view of the Maison’s 103-year history, Gucci Visions is an homage to the brand’s signature designs and emblems birthed through the years—simultaneously shining a light on the talent of the creative directors and artisans who helped in nurturing Gucci’s timeless charm. Across six individually curated rooms, the exhibit took its attendees into an immersive story of generations of creativity.
Guests were free to explore the rooms in any order, with each space revealing a different era of the House’s evolution. Flora celebrates the iconic motif dreamt up by Italian artist and illustrator Vittorio Accornero de Testa, which has then been reimagined into many collections over the years. On the other hand, Bamboo gives the spotlight to the signature Bamboo 1947 bag which highlights the House’s non-traditional approach to craftsmanship.
Travel tells the story of Guccio Gucci’s vision of the “English luggage” from his travel to London which would then become the very foundation for the House that we now know, while Icons gives center stage to the House’s most iconic designs: the Bamboo 1947, Horsebit 1955, and Jackie 1961. Across immersive screens and mirrors, the Stars exhibit celebrates the House’s strong and diverse relationships with dignitaries, celebrities, and cultural influencers over the years. Finally, the Fashion room presents a beautiful display of decade-defining looks carefully handpicked from the House’s archive collection in Florence.
Following the exhibit, guests were treated to an exclusive after party that perfectly encapsulated the excitement of the evening. The highlight of the night was a special performance by Billkin, whose melodious tunes captivated the audience. The energy was further amplified by the electrifying beats of DJ Duo Third Party, who kept the dance floor alive well into the night.
The 'Gucci Visions' event in Bangkok not only celebrated the brand's illustrious history but also its vibrant present and promising future.
