Gucci Expands DIY Service to Include Knits
Gucci’s DIY – Do It Yourself – service invites customers to express themselves by customising their Gucci items in a way that reflects their personalities. Besides personalising Ace sneakers and signature bag styles (including the Dionysus, Sylvie and Ophidia) in diverse colours and materials, customers now can create their own unique knits too.
The knitwear DIY package allows shoppers to choose from three styles (crew neck, shawl collar bomber and button-through cardigan) and four base colours (green, blue, red and white). The retro-inspired unisex designs will then be personalised with a choice of letters that will be intarsia-knitted into the garments instead of being appliqué through the use of patches.
Want to know how your chosen design will look like before? Try the augmented reality app in selected stores or the product configurator on Gucci.com that will allow you to see what your imagined Gucci DIY item will look like.
The Gucci DIY service is available in Singapore at Gucci Paragon.
