Gucci Cruise Arli and Rajah Bags Launch with an Installation
To celebrate the arrival of its cruise Arli and Rajah bags, Gucci has specially created an interactive installation in its Paragon Singapore store.
The Arli (named after the ancient French city of Arles, where Gucci staged its cruise 2019 runway show) and Rajah (named from the Sanskrit word which means prince or king) bags are displayed in full glory for all to see within the pop-up space, a modern Gucci “mini-abbey”.
The installation is inspired by the bags themselves and by the setting of the brand’s cruise 2019 show – the ancient site of Alyscamps in France. The structure’s arches and alcoves are a nod to the show’s Gothic architecture and is set against contrasting glamourous “disco” pink and cyan neon lights.
Within, the bags sit on reflective mirror shelves with walls designed with translucent materials, including iridescent film with zig-zag gold acrylic mirror details, and with flooring decked out in a silver reflective too.
The Arli, with Double G hardware, is available in two designs – a top-handle with zip-up compartments and pockets, and shoulder bag with an adjustable shoulder strap and two gussets.
The Rajah is available in different styles, including an unstructured tote and shoulder bag, featuring hardware shaped as a roaring tiger head, crafted in metal with coloured enamel details and accented with sparkling crystals.
Discover more of the collection at the Gucci Arli and Rajah installation at Paragon Shopping Centre, from now until 17 December 2018.