Korean-American Actress, Greta Lee Makes Her Debut Calvin Klein Campaign
The American label has collaborated with Lee for the first time to be the face of the brand's fiery Fall 2024 fashion campaign
Korean-American actress Greta Lee garnered widespread recognition with her breakout role in Past Lives, a poignant film about two childhood friends from contrasting worlds who reconnect in New York. Her captivating performance as the lead earned her nominations for prestigious accolades, including the 81st Golden Globe Award for Best Actress and the 29th Critics' Choice Movie Award for Best Actress, solidifying her status as a rising star in the film industry.
Lee's allure extends beyond the screen, catching the attention of high fashion with her striking, angular features and distinctive, edgy beauty. Her unique presence led to her appointment as the global brand ambassador for Loewe. Recently, Calvin Klein also enlisted her for their Fall 2024 campaign, marking their first collaboration with the actress.
The campaign, directed and photographed by Mert Alas, offers an intimate glimpse into Greta Lee’s daily life, capturing her confidence and charisma in a fresh light. Clad in Calvin Klein's latest underwear collection, she effortlessly radiates authenticity and charm under the soft morning sun.
The new collection reimagines Calvin Klein's signature styles with a blend of contemporary elegance and comfort. The Modern Cotton Air line introduces lightweight modal fabrics with breathable mesh linings, bringing a refreshing twist to the brand's classic designs. These pieces offer not only a snug fit and luxurious comfort but also embody a modern, fashion-forward sensibility. The Modern Cotton Lace series seamlessly merges style and comfort, catering to the multifaceted needs of today’s women. Meanwhile, the Tonal Logo series showcases new seasonal hues and matte elements, striking a perfect harmony between sophistication and ease. The Sheer Marquisette line, featuring intricate all-lace designs, effortlessly pairs with casual attire, adding a touch of elegance to everyday wear. Under Greta Lee’s interpretation, these collections elevate Calvin Klein’s iconic underwear to new heights, infusing each piece with a contemporary yet subtly seductive appeal.
